Amazingly Successful One-to-One Solicitations: a Step-By-Step Guide to Asking

  • Duration
    90 Minutes
  • Author
    Brian Saber
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



Upcoming Live Webinars 1

Webinar Date Still Available 1:00 PM (Local/EST)
Wednesday, January 19th, 2022 at 1:00 PM EST
Number of Attendees

A unique registration is required for each computer.

Amazingly Successful One-to-One Solicitations: a Step-By-Step Guide to Asking
Top Rated

 If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials.

A Whopping 98% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

During this 90-minute live nonprofit training, Brian Saber, who has raised hundreds of millions of dollars for small and medium-sized nonprofits, will share with you his most important findings over 35 years of successfully cultivating and soliciting thousands of donors individually.  

Almost 87% of all charitable gifts come from individuals, and virtually no one gives their biggest gift without being asked one-to-one. If you’re not out there asking, you’re leaving a lot of money on the table.

Do you know how to have an intentional conversation during which you ask a donor for a personally significant gift? Do you ask the most revealing questions and get your donor to do most of the talking? Do you feel comfortable with gift negotiations?

Join Brian Saber, one of the foremost experts on asking, as he drills deep into the solicitation meeting itself. His “Awesome Ask” webinar is a perennial favorite, and he’s now taken one segment and expanded it into a powerful 90 minutes where he will teach you how to ask for donations taking into account your asking styles so you know what to say when asking for donations and help you achieve your fundraising goals.

During This Nonprofit Webinar You Will Learn:

  • How to take charge of the meeting to get the best results
  • How to ask important and revealing questions
  • How to make a concise case for support ending with an ask
  • How to help your donor see clear to making a commitment
  • How to use your personality to your best advantage
  • How to respond to the most common forms of resistance

Before this session ends you’ll know: 

  • Why asking for an exact amount is critical and powerful
  • What your donor expects of you
  • The pitfalls to avoid
  • Brian’s top five questions to ask 

You’ll Get These BONUS Materials:

  1. Amazingly Successful Solicitations Webinar Worksheet
  2. Conversation Questions for Cultivation and Solicitation Meetings
  3. An Intentional Conversation Guideline
  4. Segue to the Ask Handout
  5. Ask as You’d Be Asked Exercise
  6. Making the Ask Exercise
  7. Scripts for this time of Crisis
  8. Recording of the webinar

What Attendees Said about This Nonprofit Webinar for Nonprofit Professionals:

“Presenter, Brian Saber, exhibited excellent knowledge and experience in this field of Successful One-to-One Solicitations.  His knowledge in this field is exceptional.  His presentation was extremely helpful and provided excellent suggestions, supplemental materials, and keys to successful fundraising.  Brian is an outstanding presenter and a person that I would feel very comfortable sitting down with representing an organization that is partially or fully dependent on donations to operate and survive.”

Donald secrest, Orphan Voice

“Brian Saber is fantastic! So worth the time and money! Thank you for this great learning opportunity!”

Skye Wood, Boothbay Region Land Trust

“The Brian Saber webinar was excellent! Lots of great information that I will put to use immediately. I will recommend it to my colleagues in the nonprofit sector. There is great information for the for profit sector as well.”

Dan DelBianco, Pittsburgh Vintage Grand Prix

“I am the Founder of a small nonprofit and wear many hats. This was an extremely informative and helpful webinar that did not require too much of my time. I feel much more confident in developing relationships with donors and asking for support.”

Shell Cleave, Sea Hugger

As someone who is new to fundraising, I thought that the webinar was thorough, but not overwhelming. I feel like the information about making direct asks is immediately applicable.”

Melissa Frueh, The Logan School for Creative Learning

“Brian was very engaging and was able to answer everyone's questions flawlessly.  He is a leader in the advancement field. Thank you Brian!”

Michelle Birkel, Catholic Social Services of Southern Nebraska

“As a new fundraiser, I appreciated Brian's knowledge on that ever tricky "making the in person ask" topic.  Brian had a lot of great bonus materials and information for a smooth ask.”

 Kimberly Schubring, St. Joseph Academy

"Brian Saber is outstanding! This was one of the most relevant nonprofit webinars I have taken dealing with donor solicitation - and I have been in this business for thirty years."

The Shelter for Abused Women & Children, Inc.

"Brian Saber was a very engaging and approachable presenter! It's nice to know that there are all different types of fundraisers out there, and we can each be successful."


"Brian did an excellent job of taking all the big fears of asking for major gifts and breaking them down into small and memorable bites…simple, empowering and so logical. I will ask for my next face-to-face meeting with much more clarity confidence about what I am there to accomplish and how to go about it. Ready to fill my calendar!"

Vanessa Russell, Girl Scouts - Diamonds of Arkansas, Oklahoma and Texas

“I liked how Brian broke down the 'ask' into a process, with step-by-step guidance on how to prepare for each step.  Plus, it was very kind of him to provide access to all of the helpful supplemental materials.”

Raio Krishnayya, Center for Victim and Human Rights

“Brian was very knowledgeable and engaging. I've been a fundraiser for years but learned a lot in this webinar. Thank you.”

Marcia Caldirola,  East-West Center

“A very interesting and informative webinar on a difficult subject. Particularly liked the way the presenter made it a conversation by asking form responses to questions and then commenting on the responses.”

Adam Wilczek, United Way of Greater Nashville

“Fantastic seminar and highly relevant topic!  I made a career pivot from marketing/public relations to development in recent years and wanted to learn more about how to craft the ask and not be afraid of it.  I walked away from the seminar with a better understanding of the flow of the "ask meeting" and suggested ways to word the actual ask. “

Jennifer Harris, Communities in Schools - Charleston

“Brian's webinar was fantastic - engaging, fun, and full of relevant information that I can put to use right away.”

Elana Mass, New York Sun Works

About Your Topic Expert:
Brian has raised hundreds of millions of dollars over 25 years by personally soliciting thousands of donors, coming to understand the art of the ask in a way that few people do. Because of his remarkable experience in asking, Brian has been able to break down the process of asking to its fundamental components, making simple what for many seems daunting. He knows how to persist through his own anxieties, remembering again and again that his success as a fundraiser makes a corner of the world a better place.

Brian has worked in social service, education, and the arts, raising money for his alma mater, Brandeis University, Northwestern University Settlement, and The Children’s Brain Tumor Foundation, among others. He is currently a consultant to various organizations around the country and presents, trains, and writes on fundraising and the art of the ask. Recent clients include the Archdiocese of Los Angeles, the U.S. Olympics Committee, the St. Louis Planned Giving Council, the Utah Society of Fund Raisers, and the Salvation Army National Resource Development Conference.

For more upcoming live webinars to aid your nonprofit professional development, please check here 

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials. 

Upcoming Live Webinars 1

Webinar Date Wednesday, January 19th, 2022
at 1:00 PM EST 1:00 PM (Local/EST)
Still Available
Number of Attendees

A unique registration is required for each computer.

Live Webinar Attendees

How many people will be attending the webinar?

Note: An attendee is required for each computer viewing the webinar

Live Webinar Attendee