Free Nonprofit Webinar: Google Ad Grants 201 – Top 10 Tips On How To Use Google Grants Free Advertising (Recording)

  • Duration
    60 Minutes
  • Author
    Simon Choy
  • Course Level
    Intermediate
  • Year Created
    2020
  • CFRE Approved
    1.00 Points

Price

FREE
Recorded

FYI: You must be a registered nonprofit (501c3 if based in the US) to be eligible for Google Grants. *Government entities, hospitals & schools are not eligible*.

Join us for this 60 minute free nonprofit webinar recording where we will share the top 10 tips on how to run successful Google Ad Grants campaigns that help your organization grow & succeed.

Do you have questions about the details and nuances of learning how to successfully manage the Ad Grant? Are you struggling to manage the Ad Grant on your own and looking for best practices? On this follow-up webinar to Google Grants 101, we’ll be sharing some of the strategies we’ve been using to maximize the grant’s benefits for the past 10 years.

Simon and David will also tell you about a Google Certified professional service that is proven to help nonprofits effectively maximize the value of their Ad Grant.

What You Will Learn from this Free Nonprofit Webinar Recording:

  • Briefly how the Google Ad Grant works
  • How to strategize Google Ad campaigns
  • How to set up geographic targeting
  • How to understand ad position
  • How match-type keywords work (broad, phrase, exact, and negative)
  • How to use long-tail vs. short-tail keywords
  • How to use the Google Keyword Planner tool
  • How important ad text variations are
  • How landing pages affect success
  • How Google Analytics & conversion goals affect success
  • How to prevent your grant from getting suspended

The team at ConnectAd has 10+ years experience managing Google Ad Grants campaigns for nonprofits. They exclusively work with nonprofits, and have supported over 300+ organizations of all different sizes and causes. They are one of forty-five companies worldwide that have earned the Google Ad Grants Certified Professionals designation from Google.

Bonus, when you register for this webinar recording:

  1. You get a free CharityHowTo account
  2.  Your slides will be added to your free CharityHowTo library
  3. The webinar recording will be added to your CharityHowTo library.
  4. When logged in you can browse and add other FREE items to your CharityHowTo library.
  5. You can access and view your webinar recordings and slides anytime, anywhere.

About Your Topic Experts:

Simon Choy, founder of ConnectAd, helps charities obtain and manage free advertising through Google Grants. His expertise in the program has led to a 100% application success rate and he currently manages over $10 million in annual grant funding that generates more than 500 million ad views each year. He is also certified by Google as an online advertising expert.

David Ries, a Business Development Representative at ConnectAd, assists with the assessment and strategy process for nonprofits to get started with the Google Ad Grant opportunity. He has spoken with over 1,000 nonprofits about the Ad Grant and talks with dozens of nonprofits each month about their needs and how to determine the best fit for their operation with both short-term and long-term goals.

About ConnectAd:

ConnectAd has been exclusively helping nonprofits with the Google Ad Grants program since 2010. They are one of forty-five companies worldwide that have earned the Google Ad Grants Certified Professionals designation from Google.

FYI: You must be a registered nonprofit (501c3 if based in the US) to be eligible for Google Grants. *Government entities, hospitals & schools are not eligible*.

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