Free Nonprofit Webinar: Asking Styles: A Revolutionary Concept in Fundraising (Recording)

  • Duration
    45 Minutes
  • Author
    Brian Saber
  • Course Level
  • Year Created
  • CFRE Approved
    1.00 Points



There is no one right way to ask for a donation. Some people take great care preparing well-organized and complete presentations. Others prepare with just a few talking points and then use the energy of the prospect to guide the conversation. Some people are energized by the prospect of tying down a gift. For others it is a great act of courage.

You have your own Asking Style, and if you learn to ask in your Style, you will be more comfortable, confident and successful as an asker. Are you a Rainmaker? Go-Getter? Kindred Spirit? Mission Controller? A mix of two Styles?

What You Will Learn from this Recorded Nonprofit Webinar

  • The unique strengths you bring to the table and how to apply them to the ask
  • Which prospects are the best match given your Asking Style
  • How to craft your Case for Support in your own words and Style
  • What to watch out for along the way

As a bonus, all attendees will get a handout on How to Support Each Asking Style

Bonus, when you register for this recorded webinar:

  1. You get a free CharityHowTo account.
  2. Your slides will be added to your free CharityHowTo library.
  3. The webinar recording will be added to your CharityHowTo library.
  4. When logged in you can browse and add other FREE items to your CharityHowTo library.
  5. You can access and view your webinar recordings and slides anytime, anywhere.

What Attendees Said about This Nonprofit Webinar: 

“I really appreciated this opportunity to learn how to best understand and leverage personality strengths to develop funding requests.  Thank you CharityHow for making it available to our organization for free!”

Nancy Stuart

“This webinar was excellent. Not only did I get a better sense of where I fall in terms of asking style, but it allowed me to rethink how I work with my development colleagues and donors, especially how it relates to their own asking styles.”  

Joseph Haverlock, Race Forward

“Brian provided valuable insight on how personality influences asking style and confirmed that various asking styles can be highly effective.”  

Cathay Michelsen, Untermyer Gardens Conservancy

“This was a unique way to think about how I interact with donors as a fundraiser. It definitely helped me identify some strengths and weaknesses, and will inform how I engage my team in the fundraising process.”

Samantha Castagna, Philadelphia Works

“Brian is very personable and articulate -- very easy to relate to. One of the benefits is to drop the stereotype and pressure on yourself to be what we imagine every good fundraiser is, and to use your own strengths and talents.”

Julia Ganson, Government Accountability Project

“This was an extremely valuable use of my time. Brian is definitely an expert in the "art of the ask" and was able to cover a lot of useful material in a relatively short amount of time. Very engaging and informative. Thank you!”

Erin Clark

“Nonprofits are constantly in a dance when it comes to budgets and funding. So having a source that offers us some free learning opportunities to offset the fee driven ones is so appreciated.”

Carol Latham, Muzeo Museum and Cultural Center.

“I am very new at Fund Raising having the Free Webinar is a great way to see who you would like to delve deeper and be willing to pay for more info.  Having limited funds and time it is hard to judge which webinar will benefit the most.  This  was a great way to see the expertise of the webinar speaker.”

Barbara Freeborn, The Clubhouse for Special Needs, Inc.

“This webinar was very helpful in helping me understand my asking style and how I can utilize this knowledge to my advantage when asking for donations.”

Savannah Mendehall, Jonathan's Place / Kid Net Foundation

“I am a volunteer fundraiser for one non-profit and a community manager/fundraiser for my paid job. This webinar really helped me think about my asking style, and those of others I work with.”

Britt Vickstrom

“This was a valuable webinar that I will share with my board. We've talked about the need to increase our fundraising to keep our vision and mission moving forward and I see this as an excellent way to do just that.”

Dave Doolittle, North Central New Mexico Veterans Transportation Network

About Your Topic Expert

Brian is the president of Asking Matters, a web-based company that teaches people how to fundraise and motivates them to get out and ask for gifts. He has spent more than 30 years in the non-profit community, most of those as a front-line fundraiser for a variety of organizations including Brandeis University, Northwestern University Settlement House, Hudson Guild, and The Children's Brain Tumor Foundation. He consults, trains, and speaks regularly around the country on the topics of asking and, more generally, fundraising. He is the co-author of two e-books: Inspire Your Board to Give and The Asking Matters Guide to Selecting Prospects.

For more on nonprofit fundraising, check out these nonprofit webinars.


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