Since the beginning of time we’ve used storytelling to convey our experiences. The buzz, now, in the 21st century is for nonprofit organizations to share impact stories often and through every mode of communication possible.
We’re all on such a race to talk about the people we serve that we’ve forgotten sharing a story is both an art and a science.
The result: A lot of “reports” swirl around us every day. Few of what are referred to as stories actually compel the listener or reader to take any action. And most often they simply don’t inspire. The readers attention wanders and they are likely wondering if the person being talked about is more interesting than the words being shared.
During this webinar recording Master Storyteller, Lori L. Jacobwith, will share four storytelling transformations in four different formats: Website, enewsletter, email and appeal letter.
Lori will show how and why she edited these stories so they increased engagement and raised MORE money from individual donors.
Lori L. Jacobwith is a nationally-recognized master storyteller and fundraising culture change expert with a passion for the positive. With more than 25 years’ experience, her strategies and coaching have helped nonprofit organizations raise $250 million dollars from individual donors. And counting. Lori has been recognized as one of the top 40 most effective fundraising consultants in the U.S. Grounded in her experience as both a former nonprofit executive director and development director, Lori has honed her vast expertise into actionable, creative and successful tools to teach staff and board members to powerfully share people and money stories to ignite action and raise more money. Her one-of-a-kind approach is used by thousands of people across North America. In addition to her must-read blog, Lori is also the author of Nine Steps to a Successful Fundraising Campaign and the co-author of The Essential Fundraising Handbook for Small Nonprofits. In response to overwhelming demand for innovative tools, Lori created the Complete Storytelling System to help catapult nonprofits to unbelievable levels of fundraising effectiveness. In addition to her passion for fundraising, Lori has attended her native Minnesota State Fair---a favorite summer activity---for more than 50 consecutive years.