Live Webinar

Free! A Three-Part Webinar Series on How to Get & Use $10,000 per Month of Free Google Advertising!

Price: FREE
Author: Simon Choy
Duration: 60 Minutes
Course Level: Beginner
Year Created: 2016
Available To Members: Yes
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Live Webinar Description

** Register Once and Get Access to All Three Webinars and the Recordings **

January 19 @ 3 PM Eastern time/12 PM central time

#1 How Nonprofits Can Get $10,000 Per Month In Free Google Advertising

** DISCLAIMER: You must be a registered charitable organization with a website to be eligible for Google Grants. **

Google Ad Grants gives eligible nonprofits $10,000 per month in free online advertising to promote their organizations and causes on Google.com. In part one of this webinar series, Google Ad Grants expert Simon, who currently manages over $6 million in annual Google Ad Grants funding, will tell you everything you need to know about the program, how it can benefit your nonprofit, and the process of applying for the grant. He will also tell you briefly about a paid service that will get you more than your money's worth.

Attendees can expect to learn:

  • What is Google Ad Grants?

  • What is pay-per-click advertising?

  • Why is Google Ad Grants an essential nonprofit marketing tool?

  • Case studies: How other nonprofits have benefited.

  • Step-by-step details of the application process.

  • Brief details about a professional service that manages Google Ad Grants to save you time and get you more than what you paid for.

Nonprofits big and small have much to gain from Google Grants. Donors, volunteers, and supporters who use Google to search online can now be reached and engaged using your online ads. Google Grants can be used to tackle marketing problems such as raising awareness, growing online donations, building email lists, increasing volunteer registration, and more.

January 26 @ 3 PM Eastern time/12 PM central time

#2 Top 10 Tips On Using Google Ad Grants Free Advertising

NOTE: This is part TWO of a three-part Google Ad Grants for Nonprofits webinar series.

Google Ad Grants gives nonprofits an astounding $10,000 per month in free advertising. In part two of this webinar series, Google Ad Grants expert Simon shares the top 10 tips from his 5 years of running Google free advertising campaigns for nonprofits. With these 10 important tips, you can make the most of your free ad funding to make the biggest impact for your nonprofit.

Attendees can expect to learn:

Top 10 tips on making your Google Ad Campaigns a success

  1. Strategizing Google Ad campaigns

  2. Budgeting campaigns inside Google AdWords

  3. Setting up geographic targeting

  4. Understanding ad position (bidding vs. quality score)

  5. Using match-type keywords (broad, phrase, exact, and negative)

  6. Using long-tail vs. short-tail keywords

  7. Using the Google Keyword Planner tool

  8. Using ad text variations

  9. Testing ads using the Ad Preview & Diagnostic tool

  10. Using Google Analytics & Conversion Goals

February 2 @ 3 PM Eastern time/12 PM Central time

#3 Measuring & Improving Google Ad Grant's Success Using Google Analytics

NOTE: This is part THREE of a three-part Google Ad Grants for Nonprofits webinar series.

A critical part of accomplishing your nonprofit’s mission is using Google Ad Grants successfully by measuring and understanding its impact. In the final webinar of the series, Google Ad Grants expert Simon will show you how to measure the impact of your Google AdWords campaigns on your organization through integration with Google Analytics. You will also learn how to identify the exact keywords and ads that get results.

Attendees can expect to learn:

  • Why Google Analytics helps immensely with Google Ad Grants success

  • Understanding metrics like bounce rate, pages/sessions, avg/session duration, and conversions

  • Setting up Google Analytics

  • Understanding the value of conversion tracking

  • Linking Google Analytics to Google Ad Grants

  • Importing this data into Google Ad Grants

About Simon

Simon Choy, the founder of ConnectAd, helps charities obtain and manage free advertising through Google Ad Grants. His expertise in the program has led to a 99% application success rate and he currently manages over $8.5 million in annual grant funding that generate more than 350 million ad views each year. He is also certified by Google as an online advertising expert and regularly teaches about Google Ad Grants for Nonprofits.

** DISCLAIMER: You must be a registered charitable organization with a website to be eligible for Google Grants. **

 

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