Price
FREE
Sorry, there are no upcoming live presentations scheduled yet.
Get Invited to This Webinar
** Register Once and Get Access to All Three Webinars and the Recordings **
January 19 @ 3 PM Eastern time/12 PM central time
#1 How Nonprofits Can Get $10,000 Per Month In Free Google Advertising
** DISCLAIMER: You must be a registered charitable organization with a website to be eligible for Google Grants. **
Google Ad Grants gives eligible nonprofits $10,000 per month in free online advertising to promote their organizations and causes on Google.com. In part one of this webinar series, Google Ad Grants expert Simon, who currently manages over $6 million in annual Google Ad Grants funding, will tell you everything you need to know about the program, how it can benefit your nonprofit, and the process of applying for the grant. He will also tell you briefly about a paid service that will get you more than your money's worth.
Attendees can expect to learn:
What is Google Ad Grants?
What is pay-per-click advertising?
Why is Google Ad Grants an essential nonprofit marketing tool?
Case studies: How other nonprofits have benefited.
Step-by-step details of the application process.
Brief details about a professional service that manages Google Ad Grants to save you time and get you more than what you paid for.
Nonprofits big and small have much to gain from Google Grants. Donors, volunteers, and supporters who use Google to search online can now be reached and engaged using your online ads. Google Grants can be used to tackle marketing problems such as raising awareness, growing online donations, building email lists, increasing volunteer registration, and more.
January 26 @ 3 PM Eastern time/12 PM central time
#2 Top 10 Tips On Using Google Ad Grants Free Advertising
NOTE: This is part TWO of a three-part Google Ad Grants for Nonprofits webinar series.
Google Ad Grants gives nonprofits an astounding $10,000 per month in free advertising. In part two of this webinar series, Google Ad Grants expert Simon shares the top 10 tips from his 5 years of running Google free advertising campaigns for nonprofits. With these 10 important tips, you can make the most of your free ad funding to make the biggest impact for your nonprofit.
Attendees can expect to learn:
Top 10 tips on making your Google Ad Campaigns a success
Strategizing Google Ad campaigns
Budgeting campaigns inside Google AdWords
Setting up geographic targeting
Understanding ad position (bidding vs. quality score)
Using match-type keywords (broad, phrase, exact, and negative)
Using long-tail vs. short-tail keywords
Using the Google Keyword Planner tool
Using ad text variations
Testing ads using the Ad Preview & Diagnostic tool
Using Google Analytics & Conversion Goals
February 2 @ 3 PM Eastern time/12 PM Central time
#3 Measuring & Improving Google Ad Grant's Success Using Google Analytics
NOTE: This is part THREE of a three-part Google Ad Grants for Nonprofits webinar series.
A critical part of accomplishing your nonprofit’s mission is using Google Ad Grants successfully by measuring and understanding its impact. In the final webinar of the series, Google Ad Grants expert Simon will show you how to measure the impact of your Google AdWords campaigns on your organization through integration with Google Analytics. You will also learn how to identify the exact keywords and ads that get results.
Attendees can expect to learn:
Why Google Analytics helps immensely with Google Ad Grants success
Understanding metrics like bounce rate, pages/sessions, avg/session duration, and conversions
Setting up Google Analytics
Understanding the value of conversion tracking
Linking Google Analytics to Google Ad Grants
Importing this data into Google Ad Grants
About Simon
Simon Choy, the founder of ConnectAd, helps charities obtain and manage free advertising through Google Ad Grants. His expertise in the program has led to a 99% application success rate and he currently manages over $8.5 million in annual grant funding that generate more than 350 million ad views each year. He is also certified by Google as an online advertising expert and regularly teaches about Google Ad Grants for Nonprofits.
** DISCLAIMER: You must be a registered charitable organization with a website to be eligible for Google Grants. **
Sorry, there are no upcoming live presentations scheduled yet.
Get Invited to This Webinar
Didn't catch our Google Ad Grants training webinar? Watch the recording to learn to maximize your nonprofit's online presence with free ads worth $10K/month.
During this nonprofit webinar, we will share tips and tricks designed to help you implement a successful grant-writing strategy within your organization.
Join us for this 90-minute nonprofit webinar where Brian will be sharing his insights on How to Ask for Donations one to one successfully.
Engage every board member in fundraising! Join our nonprofit webinar to master the art of board-driven contributions and enthusiasm for organizational growth.
In our nonprofit webinar, you will learn how to create an impactful direct mail appeal that resonates with your audience and encourages them to take action.