Exceptionally Successful Nonprofit Events: The Building Better Events Bundle

  • Duration
    240 Minutes
  • Author
    A.J. Steinberg
  • Course Level
  • Year Created
  • CFRE Approved
    4.00 Points



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Unit 1: Getting Started

Unit 2: Event Committees

Unit 8:Marketing, Social Media & Ticket Sales

Unit 10: Stage Program and Appeals

This Is an On-Demand Instant Access to 4 Unit Course That Includes the Course Recordings Slides and Handouts

Do you want to create your organization’s best fundraising event ever?

We all know there’s a lot of pressure when it comes to producing fundraising events. There’s pressure from your organization’s staff to raise more money for programs. There’s pressure from your board to sell more tickets. And, mostly importantly, there’s pressure you put on yourself to create an event that meets its’ goals and makes everyone proud.

Now, you can move past that pressure and proceed confidently with the strategies, resources and tools you’ll get with these 4 units.

This 4-unit bundle Building Better Events takes you step-by-step through the process of crafting an event with a solid foundation that’s geared up to succeed. These four units harness the knowledge of a 20-year event planning veteran, and focus on important strategies, resources, and tools you’ll need to succeed with planning your event from the very start.

This is the most comprehensive resource available to nonprofit organizations who struggle with creating engaging and profitable events

If your organization wants to create fundraising events that are more meaningful and profitable, this new CharityHowTo course is for you!


an event committee that is enthused about soliciting donations and buying tickets

a marketing plan that gets your event and your organization noticed

crafting a stage program that maximizes engagement and profitability

The strategies in these 4 units provide the tools you need to build your most engaging, appealing and profitable fundraising event yet

Your presenter, A.J. Steinberg, understands the pain organizations go through when trying to create special events. After twenty years of producing successful fundraisers, she teaches simple systems that allow small-shop nonprofits to create professional-quality events that will shoot revenues sky-high and create meaningful guest experiences.

In this comprehensive 4-Unit course bundle you’ll get...

Unit 1 - Getting Started Video Lessons:

  • Lesson 1 – Unit Overview             
  • Lesson 2 – Getting Started: Building Better Events

Unit 1 Handouts

  1. Budget Sample
  2. Budget Worksheet
  3. Event Goals Worksheet
  4. Glossary of Event Planning Terms
  5. Guest Demographic Worksheet
  6. Sample Event Planning Timeline

Unit 2 - Event Committees Video Lessons:

  • Lesson 1 – Unit Overview
  • Lesson 2 – Event Committee Basics
  • Lesson 3 – Finding Hidden Assets within Your Committee
  • Lesson 4 – Effective Committee Leadership

Unit 2 Handouts

  1. Committee Task Outline
  2. Sample Meeting Agenda

Unit 8 - Marketing, Social Media & Ticket Sales Video Lessons:

  • Lesson 1 – Unit Overview
  • Lesson 2 – Creating an Event That Sells Tickets
  • Lesson 3 – Making Your Event Irresistible
  • Lesson 4 – Making Tickets Easy for Guests to Purchase
  • Lesson 5 – Marketing Plans That Get Your Event Noticed
  • Lesson 6 – Getting Social Media Influencers to Your Event
  • Lesson 7 – How to Boost Last Minute Ticket Sales
  • Lesson 8 – Setting the Stage for Next Year’s Success

Unit 8 Handouts

  1. Sample Media Release 1
  2. Sample Media Release 2
  3. Event Marketing Plan Guideline

Unit 10 - Stage Programs and Appeals Video Lessons:

  • Lesson 1 – Unit Overview
  • Lesson 2 – Maximizing Guest Engagement
  • Lesson 3 – Timing is Everything!
  • Lesson 4 – Emcees and Auctioneers
  • Lesson 5 – Speakers, Honorees and Presenters
  • Lesson 6 – Entertainment
  • Lesson 7 – Choosing Monetary Goals that Make Sense
  • Lesson 8 – How to Pick Your Need to be Funded
  • Lesson 9 – Secrets to Genuine and Impactful Stories
  • Lesson 10 – Presenting Your Stage Appeal

Unit 10 Handouts

Blueprint for Stage Program Success

Sample Run of Show

Secrets to Successful Appeals

This Master Course will set you up for years of successful events, where you’ll learn skills that can be used on every future event you and your organization produces.

About Your Presenter:

A.J. Steinberg has been creating outstanding special events since 1999 with her Malibu, California-based event production company, Masquerade Events.

In 2015 A.J. created Queen Bee Fundraising, which focuses on the art of nonprofit event management.  Along with producing nonprofit events, A.J. teaches strategies for producing successful fundraising events and effective volunteer committee leadership. She also leads event planning workshops, and is an author with the Charity Channel Press.

A.J. works with a broad spectrum of nonprofit clients, including The Jane Goodall Institute, Cystic Fibrosis, BreatheLA and Union Rescue Mission. She is a recognized leader in the field of committee-based fundraising.

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