Exceptionally Successful Nonprofit Events: The Better Fundraising Bundle

  • Duration
    280 Minutes
  • Author
    A.J. Steinberg
  • Course Level
  • Year Created
  • CFRE Approved
    4.75 Points



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This Is an On-Demand Instant Access to 4 Unit Course That Includes the Course Recordings Slides and Handouts

Unit 1: Getting Started

Unit 5: Auctions and Raffles

Unit 6: Sponsorship and Monetization

Unit 7: Tribute Books

These Four Units are a Part of an On-Demand Instant-Access Comprehensive 12-Unit Course

Do you want to get more funds from your fundraising events?  

You aren’t alone in wanting to maximize your event’s profitability. Most organizations feel they are falling below the monetary goals they set, but can’t figure out how to boost their fundraisers’ revenue stream.

Put the days of underperforming events behind you. The help your organization needs is here!

This 4-unit bundle Better Fundraising takes you step-by-step through the process of creating maximum profitability with your auction, sponsorships, and tribute books. These four units harness the knowledge of a 20-year event planning veteran, and focus on important strategies, resources, and tools you’ll need to succeed reaching those high monetary goals your organization has been hoping for.

This is, by far, the most comprehensive resource available to nonprofit organizations struggling with maximizing event monetization.

If your organization wants to raise more money through its’ fundraising events, this new CharityHowTo On-Demand course is for you!


...your live and silent auction have record-breaking sales and run smooth as silk

...your event sponsors love you and can’t wait to sign on for next year’s event

...your tribute books are real revenue producers and also help promote your mission


These 4 units provide strategies for managing profitable silent auctions, creating successful sponsorship packages, and producing tribute books that do far more than just raise ad revenue.

Your presenter, A.J. Steinberg, understands the pain organizations go through when trying to create special events. After twenty years of producing successful fundraisers, she teaches simple systems that allow small-shop nonprofits to create professional-quality events that will shoot revenues sky-high and create meaningful guest experiences.

In this comprehensive 4-Unit course bundle you’ll get...

Unit 1 - Getting Started Video Lessons:

  • Lesson 1 – Unit Overview             
  • Lesson 2 – Getting Started: Building Better Events

Unit 1 Handouts

  1. Budget Sample
  2. Budget Worksheet
  3. Event Goals Worksheet
  4. Glossary of Event Planning Terms
  5. Guest Demographic Worksheet
  6. Sample Event Planning Timeline

Unit 5 - Auctions and Raffles Video Lessons:

  • Lesson 1 – Unit Overview
  • Lesson 2 – Getting Started
  • Lesson 3 – Who to Ask, How to Ask
  • Lesson 4 – Pick Up and Storage of Auction Items
  • Lesson 5 – Organizing Your Silent Auction in Advance
  • Lesson 6 – Effective Silent Auction Displays and Bid Sheets
  • Lesson 7 – Live Auctions
  • Lesson 8 – Professional Auction Services
  • Lesson 9 – Auction Set Up
  • Lesson 10 – Managing the Silent Auction During the Event
  • Lesson 11 – Close Out and Cashiering
  • Lesson 12 – Raffles and Games
  • Lesson 13 – Unsold and Unclaimed Items

Unit 5 Handouts

Donation Form Template

Donation Solicitation Letter Template

Sample Bid Sheet 1

Sample Bid Sheet 2

Sample Display Sheet 1

Sample Display Sheet 2

Sample Thank You Letter

Silent Auction Spreadsheet Template

Wish List Template

Unit 6 - Sponsorship and Monetization Video Lessons:

  • Lesson 1 – Unit Overview
  • Lesson 2 - Sponsorship, In Kind Sponsorship and Other Monetization
  • Lesson 3 – Sponsorships
  • Lesson 4 – Appeals from the Stage
  • Lesson 5 – Patron Drives
  • Lesson 6 – Acknowledging & Thanking Sponsors and Donors

Unit 6 Handouts

  1. Sample Patron Mailer
  2. Sponsorship Package Sample

Unit 7 - Tribute Books Video Lessons:

  • Lesson 1 – Unit Overview
  • Lesson 2 – Tribute Book Basics
  • Lesson 3 – Tribute Book Formats
  • Lesson 4 – What to Include in Tribute Books
  • Lesson 5 – Preparing Your Tribute Book
  • Lesson 6 – Graphic Designers and Printers
  • Lesson 7 – Distributing Your Tribute Books

​​​​Unit 7 Handouts

  1. Printing Terminology
  2. Tribute Book Basics
  3. Tribute Book Cover Sample 1
  4. Tribute Book Cover Sample 2

About Your Presenter:

A.J. Steinberg has been creating outstanding special events since 1999 with her Malibu, California-based event production company, Masquerade Events.

In 2015 A.J. created Queen Bee Fundraising, which focuses on the art of nonprofit event management.  Along with producing nonprofit events, A.J. teaches strategies for producing successful fundraising events and effective volunteer committee leadership. She also leads event planning workshops, and is an author with the Charity Channel Press.

A.J. works with a broad spectrum of nonprofit clients, including The Jane Goodall Institute, Cystic Fibrosis, BreatheLA and Union Rescue Mission. She is a recognized leader in the field of committee-based fundraising.


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