New Workshop: Brand-Driven Content Marketing: How To Build & Engage a Loyal Audience

If You Register and Cannot Attend, You Will Get the Workshop Recording, Slides, and Bonus Materials
 

Workshop Date(s) & Time(s): 

Wednesday, Jun 18, 2025, 1 pm - 3 PM EST.

This Workshop is Perfect for you if:

This workshop is designed for nonprofit professionals working in marketing, communications or development who are feeling overwhelmed by inconsistent, scattered, or reactive content marketing. If your brand visuals or messaging lack consistency across channels, or you’re struggling to feel confident and strategic in your outreach, you’re not alone. Whether you're part of a small team—or even a team of one—you’ll learn easy-to-use tools and systems that help you create meaningful, mission-aligned content that resonates with your audience and drives engagement.

During This Nonprofit Workshop, You Will Learn:

• A clear and concise Content Branding Framework
• A focused Content Mission Statement to guide your outreach
• An Internal Content Hub to organize brand-aligned ideas

Plus, you’ll create a Content Calendar (or make edits to your existing) with themes, holidays, and other campaign planning.  

During This Nonprofit Workshop, You Will Learn:

• What is branding—and why is it important?
• How branding improves and strengthens your content strategy
• How to align branding with content strategy
• How to create your brand-driven content plan
• How to write a content mission that keeps you focused and purposeful
• How to create an internal content hub to streamline planning
• How to build a content calendar that supports your campaigns and capacity
• How to stay on-brand in content marketing

During This Nonprofit Workshop You Will Be Responsible For:

• Completing guided worksheets to build your brand-aligned content framework
• Participating in small group breakout discussions
• Bringing your content calendar to edit—or creating one during the session
• Asking questions, sharing insights, and learning from peers

This is a hands-on session. You’ll return to the office with real work done, not just ideas. 

You’ll Get These BONUS Materials:

1. Brand-Driven Content Marketing Worksheet Bundle
   1. Content Branding Framework
   2. Content Mission Statement
   3. Internal Content Hub
2. Templates
   1. Nonprofit Content Calendar Template (Google Sheets)
   2. Social Media Brand Guide Template (Canva)
3. Reading & Resources
   1. Content Marketing Blogs
   2. Content Marketing Book Picks
   3. Diversity Calendar (Diversity Resources)
   4. Cause Awareness & Giving Day Calendar for Nonprofits (NP Tech for Good)
4. The Workshop Slides 
5. The Workshop Recording 

About Your Topic Expert:

Lidia is specifically qualified to teach this Workshop because:

• She brings over 25 years of experience in nonprofit branding, marketing, and design, working with mission-driven organizations of all sizes.
• She is a Certified Brand Strategist who guides nonprofits in aligning their messaging and content with their brand values.
• She has led countless branding and marketing workshops and webinars for nonprofits, making complex topics clear and actionable.
• She understands the unique challenges of small nonprofit teams—including limited time and resources—and provides realistic, sustainable solutions.
• Her hands-on approach ensures participants walk away with practical knowledge and tools they can use immediately 

Lidia Varesco Racoma of Lidia Varesco Design in Chicago empowers organizations to make a change through strategic branding and marketing design. She is a blogger, speaker and coach and leads branding, design and creative marketing workshops, courses and masterminds for nonprofits worldwide. Lidia is a Certified Brand Strategist and was featured in GDUSA's 2024 Responsible Designers issue for using graphic design to create positive change. Lidia Varesco Design is a certified woman-owned business and will celebrate 25 years in business in November 2025.

If You Register and Cannot Attend, You Will Get the Workshop Recording, Slides and Bonus Materials