New! How To Achieve RECORD-BREAKING Auction Results at Virtual, In-Person and Hybrid Events

  • Duration
    90 Minutes
  • Author
    Shelly St. John
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



Upcoming Live Webinars 1

Webinar Date Still Available 3:00 PM (Local/EST)
Tuesday, November 9th, 2021 at 3:00 PM EDT
Number of Attendees

A unique registration is required for each computer.

New! How To Achieve RECORD-BREAKING Auction Results at Virtual, In-Person and Hybrid Events

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials.

As we all know, event Fundraising has changed dramatically in recent times. It’s now up to all of us to implement the most compelling and effective events that allow us to continue to serve our communities well. 

Making a live ask is more than just the ask, it’s about timing, and structuring your ask to attract support from the largest cross-section of your audience. Donors, volunteers, and bidders all have common needs that must be met to inspire giving. During this webinar, Shelly will walk you through how to assess your audience, and how you can inspire giving at all levels. 

Join us for this 90-minute interactive nonprofit webinar where we will show you step-by-step how to earn record-breaking live, hybrid, and virtual auction fundraising results. 

We’ll look at traditional auction tactics and how with a few shifts your ROI will soar. You’ll walk away with a ton of tips and tricks to make your auction more effective and generate more revenue than ever before, earning you record-breaking results

Do you remember the saying “If you build it, they will come”? That’s not entirely true, unless you’re Kevin Costner. Shelly will also walk you through the top 6 tactics to promote your event for maximum attendance, and how to message your event to expand your audience by educating and telling stories all the way through your event.

At the end of the 90-minute webinar, you’ll be inspired to plan and execute a new and effective style of virtual, hybrid, or in-person auction event.

During This Nonprofit Webinar You Will Learn:

  • How to understand your audience's needs and how that converts to fundraising.
  • How to structure your asks for maximum results.
  • How to message your event to attract a larger audience.
  • How to promote your event to inspire new donors to attend and give.
  • How to use traditional auction tactics in a whole new way.
  • How to incorporate innovative auction tactics and why they work.

You’ll Get These BONUS Materials:

  1. The Top 6 Audience Tactics that WILL Change Your Fundraising
  2. Transformative Event and Paddle Raise Messaging
  3. The Top 6 Digital Promotion Channels
  4. Profitable Live Auction Planning Hacks
  5. The Top 10 Essentials for Virtual Event Fundraising
  6. The Webinar Slides 
  7. The Webinar Recording 

What Attendees Said about This Nonprofit Webinar:

“The seminar gave ideas and answered questions that I didn't even consider.  Very creative in ideas and it gave me a better picture of the possibilities and how to run an event successfully.”

Reginald Dulaney, Ohio Minority Supplier Development Council

“Reaffirmed my understanding of the complexity of fundraising and will use the tips to refine our story.”

Carol Ann Burton

About Your Topic Expert:

Shelly St John has over 30 years of experience developing and implementing marketing and fundraising plans for for-profit and nonprofit organizations and has served as a live charity auctioneer over the last 15 years.

  1. Conducted over 700 events as Auctioneer, Emcee, and Speaker
  2. Raised over $125 Million for Charity
  3. Is a Frequent Guest on Podcasts
  4. Former Host of Nonprofit Radio

Shelly St John is the founder of Shelly St John Inspires and The Auction Divas. She is a keynote speaker, speaker performance coach, and fundraising auctioneer working to help people build their businesses and attract new clients and donors through her programs “Charity Event Growth Strategy Hacks” and “BADASS Public Speaking”.  Having appeared as Auctioneer, Emcee, and Speaker at over 700 events, Shelly is no stranger to the stage. 

As an entrepreneur who spent 20+ years in her marketing firm and 15 years as an auctioneer, Shelly has spent her lifetime learning how to read an audience and to influence the way they react. Her focus is to train Auctioneers, CEO’s, Executive Directors, Development Professionals, Event Planners and Committee Members to CONNECT with their audience(s) to help them make decisions that inspire action.  

Shelly’s Promise to YOU:

“We’ll be with you through each step of the journey to RECORD-BREAKING RESULTS.  We’ve got your back AND you’ll have a community of amazing peers who are working toward the same goal.”

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

Upcoming Live Webinars 1

Webinar Date Tuesday, November 9th, 2021
at 3:00 PM EDT 3:00 PM (Local/EST)
Still Available
Number of Attendees

A unique registration is required for each computer.

Live Webinar Attendees

How many people will be attending the webinar?

Note: An attendee is required for each computer viewing the webinar

Live Webinar Attendee