Recorded Webinar

A Step-By-Step Guide for Non-Technical People to Get the Most Out Of Google Analytics (Recording)

Price: 39.99
Author: Eric Squair
Duration: 90 Minutes
Course Level: Beginner
Year Created: 2017
CFRE Approved: 1.50 Points
This product is no longer available, sorry for the inconvenience!

Instant Access! Recorded Webinar Description

This webinar recording is your guide to finding out what’s working and what’s not with your nonprofit's online work. 

Regardless of your nonprofit’s mission, you need to have a presence online, from a simple one-page website to something more ambitious.  You don’t need to be a technical person to decide how best to spend your organization’s time and money to get the best results online, and we will show you how to measure success (and failure) of your online work.

Google Analytics can get very complicated very quickly. 

This webinar recording skips the confusing details and points you straight to the main questions you can answer with this powerful tool. 

We’ll show you the insights you can expect from Google Analytics, and give you step-by-step instructions for a few powerful tweaks to your website and Google Analytics account in order to get these insights.

You will know the right questions to ask your team (or yourself, if you’re an executive director of one!) and how to get the right data to help you succeed in your nonprofit mission. You will have a clear framework for making decisions about your online work based on actual results, not wishful thinking about the flavor-of-the-moment technology.

In this 90 minute webinar recording you will learn:

- A very brief overview of Google analytics

Step 1: Track every page of your website

  • Now you know: what brings visitors to your website
  • Now you know: what keeps people coming back to your website

Step 2: Track your most important website visitors

  • Now you know: what attracts donors, subscribers, and new members

Step 3: Track your online outreach

  • Now you know: what’s working with your email, ads, and social media

Step 4: Understanding the most useful Google Analytics Reports

  • Where to find the key information to make decisions
  • Now you know: where to spend time and resources to maximize results

This webinar recording is perfect for you if

  • You are not a technical person, and you need to make decisions about online work you don’t have time to understand completely
  • You are the person or part of a team who makes decisions about how much money and staff time to spend on your online presence
  • You want a step-by-step guide to getting the information you need to be effective online
  • You have a technical person available who can implement changes to your website and Google Analytics setup

This webinar recording includes the following support material

  • Four Steps to Making Decisions with Google Analytics
  • The Slides

What Attendees Said about This Webinar Recording 

“This was a great webinar! I could follow along in our account and all of my questions were answered before I had to ask them. I feel like I have a much better understanding of Google Analytics now and will dig into the downloads to keep learning.”

Randi Kamp, Cincinnati-Hamilton County Community Action Agency

"Loved how much valuable information was covered in a short amount of time.”

Katie Veglio, Necat Network

“Before this webinar, I knew nothing about Google Analytics. After, I feel I have a nice start to getting comfortable with setting up tracking campaigns and seeing the activity on my website. The presenter was easy to understand and all my questions were answered.”

Marissa Wendolovske,  AIM Services Inc.

“As an Analytics novice, I feel this webinar was a great jumping point to expand my knowledge!”
Sandy Abraham, American Brain Tumor Association

About your presenter: 

Eric Squair helps clients make smarter decisions about their online work. One of his favourite ways to do this is by teaching people how to use the powerful website measurement tool Google Analytics.

He has over a decade of experience working at nonprofits and as an independent consultant with organizations such as Greenpeace, Amnesty International, and several political campaigns.  

Currently, he offers workshops, coaching and consulting on web analytics to nonprofits and independent businesses.  You can find Eric online at

This product is no longer available, sorry for the inconvenience!