New! How to Create a Team Approach to Fundraising & Involve All Staff in Donor Engagement

  • Duration
    90 Minutes
  • Author
    Keri McDonald
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



Sorry, there are no upcoming live presentations scheduled yet.
Get Invited to This Webinar


If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

Have you ever heard the phrase-- “I could never ask people for money!” from your fellow team members? Have you struggled to translate the hard work you’ve done bringing in donor support to your teammates who aren’t directly responsible for fundraising? 

Learn tried and true tips from me, a formerly reluctant fundraiser, on how to make a cultural shift in your organization. Inspire your team members to connect with your mission and share it with donors who WILL commit to making a long term investment in your work. This innovative strategy allows you to expand your reach and bring in more donors to your organization. It also promotes retention of employees who ultimately have a greater sense of achievement and connection with fellow staff members.

During This Nonprofit Webinar You Will Learn:

  • How to address misconceptions about fundraising for your team with a simplified approach.
  • How to teach other staff members about your ideal donor.
  • How to teach other staff members about communication and relationship strategies that donors respond to.
  • How to teach other staff members to create their own mission moments.
  • How other staff members can utilize these mission moments to reach their circle of influence.
  • How to teach other staff members how to make an “ask” applicable to their mission moment.
  • How to move from other duties assigned, to a culture that embraces fundraising.
  • How to use the responsibility of fundraising as an employee retention and morale boosting tool.

You’ll Get These BONUS Materials:

  1. A template for determining your ideal donor
  2. A tip sheet on how to make mission moments simple and natural for your team.
  3. An outline for a train the trainer so you can bring your AWESOME new learning to your colleagues.
  4. The Webinar Slides  
  5. The Webinar Recording  

Over the last 15+ years, I’ve served in a variety of roles in non-profits most of which had fundraising in their “other duties as assigned.” Learn how I was able to embrace fundraising in that capacity and how as a consultant I have inspired many organizations to involve their teams in the process. Learn how to help release your teammates from the “I could never”  and move them to “I do it all the time” when it comes to cultivating relationships with your valuable donors.

About Your Topic Expert:

Keri McDonald is a consultant for nonprofits and public sector organizations with over 15 years of experience. After graduating college with a business degree, she spent a year as an AmeriCorps VISTA. This experience profoundly shaped her career path and she has since made it her personal mission to work with organizations that serve marginalized populations. She is a Jane of All Trades having served in a variety of different roles--from caseworker to volunteer recruiter to grant manager to project manager. Keri also has a breadth of experience bringing diverse groups together to accomplish a common objective including training teams on how unify their approach to fundraising. She has learned from experience that when given a voice, all team members can be equipped to connect donors and valuable stakeholders to the mission of an organization. Keri has a Masters in Public Affairs from the University of Texas at Austin. She is also a board member and fundraising chair of the Lone Star Justice Alliance.

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

Sorry, there are no upcoming live presentations scheduled yet.
Get Invited to This Webinar

Live Webinar Attendees

How many people will be attending the webinar?

Note: An attendee is required for each computer viewing the webinar

Live Webinar Attendee