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Drew Boyd

Drew Boyd

Web Site:

drewboyd.com
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Drew Boyd is a 30-year industry veteran. He spent 17 years at Johnson & Johnson in marketing, mergers and acquisitions, and international development. Today, he trains, consults, and speaks globally in both the private sector and nonprofit sector in the fields of marketing strategy, innovation, and persuasion.

He is an associate professor of marketing and innovation at the University of Cincinnati. His work has been featured in numerous business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business. He is co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results, a best seller now in seventeen languages. He just released his newest book, Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants.