Amy Harrison is a copywriter and content-trainer based in Brighton, UK. She specializes in writing sales copy and also in training employees of businesses to write better online content, faster.
Since the recession and as the Internet becomes faster, bigger and more accessible, companies want employees to know how to write engaging online content. The challenge here is that employees may not have marketing or communication backgrounds, and are more used to academic and business writing, than copywriting.
Amy breaks down the principles of copywriting and online writing and provides lots of resources and tools to help employees make this transition.