Recorded Webinar

Email$ = Donor$! How to Use Facebook and Twitter to Grow Your List of Donors (Instant-Access Webinar Video)

Price: 59.99
Author: John Haydon
Duration: 90 Minutes
Course Level: Beginner
Year Created: 2018
CFRE Approved: 1.50 Points

Instant Access! Recorded Webinar Description

90% of Post-webinar Survey Respondents Rated This Webinar as Great to Excellent!

Email has been proven time and time again to be the #1 most effective channel for raising money online. And social media is the #1 channel for adding qualified prospects (likely donors) to your email list. 

During this webinar, John is going to show you how to grow your fundraising email list with Facebook and Twitter.  John Haydon has helped hundreds of nonprofits do just this - and he’ll show you as well!

John will show how to create an offer that acts like a magnet for donors, how to properly setup your email marketing software, and how to publish Facebook and Twitter content that promotes your offer. You will see actual examples of small and medium nonprofits who successfully build their donor list with Facebook and Twitter, as well the as step-by-step instructions for doing it yourself! 

During This Instant-Access Webinar Video You Will Learn:

Step 1: Create a compelling offer that attracts supporters

  • How to define the best offer for your specific audience
  • How to write a compelling headline and copy for your offer
  • How to write call-to-actions that convert more supporters

Step 2: Setup your email marketing software

  • How to properly segment your audience in your database
  • How to properly create a form for your offer
  • How to properly setup your email verification options
  • How to properly setup your email welcome series

Step3: Design your campaign landing pages

  • How to create a simple email capture page that drives signups
  • How to create a simple thank you page that drives sharing
  • How to create simple pledges and petitions to acquire emails

Step 4: Setup up Facebook and Twitter for better list building

  • How to add a “Join Now” button to your Facebook Page
  • How to promote your email list with Facebook and Twitter covers
  • How to select recommended Facebook apps for list building 

Step 5: Create social media content to promote your offer

  • How to create social media posts that grow your list
  • How to create visual content that sells your offer
  • How often and when to post your updates

Step 6: Synchronize, schedule and promote social media posts 

  • How to schedule list-building posts on Twitter and Facebook
  • How to organize your campaign in a content calendar
  • How to use Facebook and Twitter Ads to reach new potential donors
  • How to measure what’s working and what’s not working

Bonus Materials

  1. How to configure your Facebook call-to-action button (Video Tutorial)
  2. How to quickly create compelling visual content with Canva (Video Tutorial)
  3. How to create a Facebook ad for your offer (Video Tutorial)
  4. How to create a Twitter ad for your offer (Video Tutorial)

What Attendees Said about This Webinar

“This is a detailed and informative presentation.  After participating in the webinar I feel that I can successfully launch an email campaign”.

Lisa Rogers, SAE International


“I appreciated that John clearly explained each step of the process!”

Megan Coe, Cornerstone Parking Group


“John's content was top-notch and kept my attention for the full 90-minute webinar!”
Katie Carnevale, Woods


About John Haydon: 
John Haydon is one of the most sought-after nonprofit digital marketing experts, who has helped hundreds of nonprofits achieve results with digital communications. He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several others. 
John is also the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley) and is a regular contributor to the Huffington Post, Social Media Examiner, and Social Media Today. Blackbaud lists John’s blog as the #1 resource for marketers and fundraisers. 

Your Expert Is a CharityHowTo Approved Trainer