Recorded Webinar

Special Offer! The 2 in 1 Direct Mail Power-Pack - How to Write & Successfully Organize Direct Mail Appeals That Get Results! (Instant-Access Webinar Video)

Price: 47.00
Author: Erica Waasdorp
Duration: 170 Minutes
Course Level: Beginner
Year Created: 2017
CFRE Approved: 3.00 Points

Instant Access! Recorded Webinar Description

A $100 Value, Today Only $47

Includes 10 Bonus Materials! 

#1 New! Your Step-by-Step Guide to Writing Direct Mail Appeals That Motivate Donors to Give and Give Again

#2 Direct Mail Is Not All About Writing - How to Successfully Organize and Execute Direct Mail Appeals 

 


#1 New! Your Step-by-Step Guide to Writing Direct Mail Appeals That Motivate Donors to Give and Give Again

97% of post-webinar survey respondents rated this webinar as great to excellent!

This webinar recording will lead you step by step through the creation of a powerful and effective direct mail appeal. From concept to writing, design, to printing and mailing -- you’ll master the elements of success in direct mail fundraising.

Some of these fundraising techniques will surprise you … but these are the things that move donors to respond, as proven again and again from real-world fundraising experience.

Your presenter, Jeff Brooks, has been a fundraising professional for more than 25 years. He has written and directed thousands of direct mail projects for nonprofit organizations across North America and Europe. Using tons of real-life examples, he’ll show you the tested and proven best practices for appeal letters that get results.

You’ll learn:

  • How to create a reply coupon that sweeps in donations like a magic vacuum cleaner

    • The amazing first step to your appeal letter project that will save hours of time and dramatically improve results.

    • How to craft a motivating fundraising offer: The most important thing you do in every piece of fundraising

    • Three important tactics that improve response rates

    • How to keep the bureaucratic requirements from gumming up the works

  • How to write an appeal letter that your donors will read, understand, and enthusiastically respond to

    • The most-read passage of every fundraising letter (it's not the passage you think!)

    • The proven writing style that wins over donors

      • 7 secrets to winning style

      • 2 things to avoid like poison ivy!

    • How to make sure every reader gets the point

    • One weird truth about fundraising writing that only the pros know

  • How to make an outer envelope that virtually commands people to open it

    • The super-common envelope approach to avoid that kills response rates

    • Two diametrically opposite envelope tactics that both work

    • The power of variety, and how to harness it affordably

  • How to write the rest of the direct mail package that brings it all together

    • What not to put in the package if you want people to respond

    • Some cool insert ideas that boost response

    • How to make the return envelope really do its job

This is  a masterclass on the art of direct mail fundraising, based on decades in the trenches and hundreds of head-to-head direct response tests … a decades-long learning curve that you can climb in just 90 minutes.

 

You’ll Get These BONUS Materials:

  1. Direct Mail Fundraising Appeal Checklist.

  2. 6 Free Online Tools to Improve Your Writing.

  3. Creative Brief Template

  4. Fundraising Results Excel spreadsheet template.

  5. The  Slides

About Your Topic Expert:

Jeff Brooks has served the nonprofit community for more than 25 years, working as a writer and creative director on behalf of large and small nonprofits, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, World Vision, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions.  He has planned and executed hundreds of campaigns in direct mail, print, radio, the internet, and other media that have motivated millions of donors to help make the world a better place.  

He blogs at futurefundraisingnow.com, and is the author of three books: The Fundraiser's Guide to Irresistible CommunicationsThe Money-Raising Nonprofit Brand, and How to Turn Your Words into Money. He lives in Seattle.


#2 Direct Mail Is Not All About Writing - How to Successfully Organize and Execute Direct Mail Appeals 

98% of post-webinar survey respondents rated this webinar as great to excellent!

70% of the success of direct mail appeals does not come from writing!

Direct mail is still the workhorse for any successful fundraising nonprofit organization. In fact, it now drives more donors to your website than ever before! 

Problem: Nonprofits are leaving a lot of money on the table, because they don’t send their appeals at the right time to the right audience with the right approach. 

Solution: Join this webinar to learn how to successfully plan for and execute appeals your donors will love, so you can raise more money to support your programs. 

 

This webinar recording  will show you:  

  • How to best segment your donors and prospects
  • How to design and produce appeals that fit your budget 
  • How to create the best ask amounts for your donors 
  • How to work with in-house resources as well as work with printers, mail houses, and others to get your appeals out the door 
  • How to measure results and return on investment 
  • How to create an overall direct mail plan for the year
  • How to match your thank you letter to fit your direct mail appeals
  • How to use email and social media to follow up your direct mail appeals, and more… 

Your Bonus Materials Included with This Webinar:

  1. Results Tracker
  2. Donor Segmentation checklist 
  3. Appeal Review Cheat Sheet 
  4. And more… 
  5. The  Slides

About Your Topic Expert 

Erica  Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts.  Erica was trained in direct response at Readers' Digest She lives and breathes direct response and fundraising and can be considered a Philanthropyholic. 
 
She works with nonprofit clients all over the country, helping them with their direct mail (annual fund) campaigns and monthly giving. 
She is also the US Ambassador for the International Fundraising Congress (IFC), held in the Netherlands every October (www.resource-alliance.org)
 
Erica Waasdorp published one of the very few books on monthly giving, called Monthly Giving. The Sleeping Giant. She co-authored the DonorPerfect Monthly Giving Starter and Marketing Kit and she regularly blogs and presents in person and via webinars on anything annual fund, direct mail and monthly giving. For more information, visit www.adirectsolution.com.
 
** Note this webinar is not about "writing" direct mail appeals. Rather you will learn required, critical, and often overlooked elements that will make your nonprofit direct mail appeals successful. **

 

98% of post-webinar survey respondents rated this webinar as great to excellent!

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