Recorded Webinar

How to Use Social Media to Promote Your Next Fundraising Campaign (Twitter, Instagram & Facebook) (Instant-Access Webinar Video)

Price: 59.99
Author: John Haydon
Duration: 90 Minutes
Course Level: Beginner
Year Created: 2017
CFRE Approved: 1.50 Points

Instant Access! Recorded Webinar Description

Prepare to roll up your sleeves, and learn the steps for promoting your next fundraising campaign with tools like Twitter, Instagram and Facebook.  We will show you how to create an action plan you can follow before, during, and after your next fundraising campaign. 

Join John Haydon, one of the top online marketing and fundraising experts, as he shows you, step by step, how to promote your fundraising campaign with Twitter, Instagram and Facebook. You will learn which social channels are best to reach your unique audience, how to turn event registrants into event promoters, and how to create a social media plan for what to post before, during, and after your fundraising campaign. 

** Note **  The focus of this webinar is on Twitter, Instagram and Facebook. While some of the tactics that you will learn from this live webinar are applicable to all social media platforms, the emphasis is on Twitter, Instagram and Facebook.

During this training with John, you will learn the following steps for using social media to promote your next fundraising event:

  • Use social media (Twitter, Instagram & Facebook) to research your audience, before planning your event
  • Map out a fundraising campaign game plan for social media
  • Find influencers on Twitter to promote your campaign
  • Set up donation page for maximum social media sharing
  • Use Facebook Ads to amplify your promotion efforts
  • Engage Instagram followers with a campaign hashtag
  • Create pre-written promotional content for board members to share
  • Decide what to post before, during, and after your fundraising campaign
  • Respond effectively to your community before, during, and after your campaign
  • Creative examples of fundraising campaigns promoted with social media

You will also get the following bonus guides:

  1. Content Marketing and Planning Calendar
  2. Checklist: Fundraising Campaign Game Plan for Social Media 
  3. The slides and a webinar recording

About John Haydon:
John Haydon is one of the most sought-after nonprofit digital marketing experts, with a sincere passion for changing the world. He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several others. John is also an instructor for Charityhowto and MarketingProfs University. John is also the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley), and is a regular contributor to the Huffington Post, Social Media Examiner, npEngage, and the Razoo Foundation blog.

** Note **  The focus of this webinar is on Twitter, Instagram and Facebook. While some of the tactics that you will learn from this live webinar are applicable to all social media platforms, the emphasis is on Twitter, Instagram and Facebook.

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