What’s the difference between a Lincoln MKX and a Ford Edge? Marketing! The cars are virtually identical, but the Lincoln retails for $12,000 more. When you start to use the same marketing tactics the big companies do, your little, silent nonprofit auction can start to realize some impressive gains. For some organizations, modest gains of 5% can mean thousands of dollars to your bottom line.
In this free 45-minute instant-access webinar video, you’ll get practical “how-to” advice so you can transform your auction items into a pile of money. Enjoy loads of photos from successful (and not very successful) events so you know what to do (and what not to do).
Presented by Sherry Truhlar: It’s not easy raising money in a recession, but a whopping 76% of Sherry Truhlar’s clients have not only raised it, but danced a happy dance while achieving record-breaking results. As an award-winning charity auctioneer and mentor to thousands of Auction Chairs, she guides volunteer committees in how to properly plan a gala to achieve higher returns on donated merchandise. Her unique approach has led to recognition in Town & Country, The Washington Post Magazine, The Georgetowner, AUCTIONEER and other publications. When her work landed her on TLC and E! Style shows, she packed up her cubicle at G.E. and launched Red Apple Auctions.