Recorded Webinar

FREE! An introduction to Nonprofit Silent Auctions: How to Raise more funds with five simple changes (Instant-Access Webinar Video)

Price: FREE
Author: Sherry Truhlar
Duration: 45 Minutes
Course Level: Beginner
Year Created: 2018
CFRE Approved: 1.00 Points
This product is no longer available, sorry for the inconvenience!
Shared Successfully! Thank you

Instant Access! Recorded Webinar Description

What’s the difference between a Lincoln MKX and a Ford Edge? Marketing! The cars are virtually identical, but the Lincoln retails for $12,000 more. When you start to use the same marketing tactics the big companies do, your little, silent nonprofit auction can start to realize some impressive gains. For some organizations, modest gains of 5% can mean thousands of dollars to your bottom line.

Webinar Outline

In this free 45-minute instant-access webinar video, you’ll get practical “how-to” advice so you can transform your auction items into a pile of money. Enjoy loads of photos from successful (and not very successful) events so you know what to do (and what not to do).


  • Why a silent auction can’t be silent
  • How to entice the best bidders (aged 40+) with more disposable income
  • How to showcase items to ensure they sell for top dollar
  • A helpful addition to your silent auction bid sheet that uses psychology to pull in bids
  • How to make check out a better process for your volunteers

Presented by Sherry Truhlar: It’s not easy raising money in a recession, but a whopping 76% of Sherry Truhlar’s clients have not only raised it, but danced a happy dance while achieving record-breaking results. As an award-winning charity auctioneer and mentor to thousands of Auction Chairs, she guides volunteer committees in how to properly plan a gala to achieve higher returns on donated merchandise. Her unique approach has led to recognition in Town & Country, The Washington Post Magazine, The Georgetowner, AUCTIONEER and other publications. When her work landed her on TLC and E! Style shows, she packed up her cubicle at G.E. and launched Red Apple Auctions.

This product is no longer available, sorry for the inconvenience!