Recorded Webinar

How to Launch and Implement Your Online Fundraising Campaign - A Step-By-Step Guide (Instant Access Webinar Video)

Price: 69.99
Author: Julia Campbell
Duration: 90 Minutes
Course Level: Beginner
Year Created: 2018
CFRE Approved: 1.50 Points

Instant Access! Recorded Webinar Description

A Whopping 98% of the People Who Attended This Webinar Rated It As Great to Excellent!

During this webinar, we will show you, step-by-step, how to launch and implement your online fundraising campaign, including how to use a variety of online channels at your disposal to promote it (website, blog, email, social media), how to use offline methods to augment your online fundraising, and how to evaluate your success and measure results.

Join Julia Campbell, digital marketing strategist who has helped nonprofits build their online communities and raise thousands of dollars online, and learn exactly what it takes to raise money online when you are a small nonprofit.

* Online fundraising takes time, commitment, and consistency. There are no silver bullets in this webinar. Examples of small nonprofit online fundraising programs that worked will be incorporated throughout.

During this Nonprofit Webinar You Will Learn:

  • How to Launch and Implement Your Online Fundraising Campaign

    • How to launch your online fundraising campaign with a bang, using your website, blog, email, and social media channels

    • How to strategically use social media advertising to further amplify your message

    • How to work with influencers and bloggers to spread the word

    • How to create an Ongoing Measurement and Benchmark Plan for your online fundraising

    • Bonus Material: Ongoing Measurement and Benchmark Plan worksheet

  • How to Use Different Online Channels for Fundraising

    • A brief review of popular peer-to-peer fundraising tools

    • How to use free and low-cost graphic design tools to create great visuals for your campaign

    • Bonus Material: Ebook: The Ultimate Guide to Creating Nonprofit Social Media Graphics

    • How to write a blog post that gets donations

    • How to write an email solicitation

    • 5 specific ways that your small nonprofit can copy the big guys and use Facebook, Twitter and Instagram in your online fundraising - examples will be provided from small nonprofits also!

    • Bonus Material: Online Fundraising Success Checklist

  • How to Use Offline Methods to Augment Online Fundraising

    • How to use direct mail to augment your online fundraising campaign

    • How to use traditional advertising to enhance online fundraising

    • How to use in-person events to enhance online fundraising

    • How to set up text-to-give software that you can use at your events

    • Bonus Material: Mobile Giving 101 worksheet

  • How to Evaluate Your Online Fundraising Success

    • How to prioritize which metrics you need to measure to determine success

    • How to use online tools such as Google Analytics, email software analytics, social media analytics to measure results

    • Bonus Material: 5 Ways to Use Google Analytics for Your Nonprofit

  • How to Keep Momentum After the Campaign

    • How to communicate the results of your campaign

    • How to cultivate your new online donors so that they become lifetime donors

    • How to keep your new online donors motivated and engaged after the campaign

Bonus Materials

  1. Ebook: The Ultimate Guide to Creating Nonprofit Social Media Graphics

  2. Online Fundraising Success Checklist

  3. Ongoing Measurement and Benchmark Plan worksheet

  4. Mobile Giving 101 worksheet

  5. 5 Ways to Use Google Analytics for Your Nonprofit

If you are looking for a step-by-step guide how to plan and prepare for online fundraising success, check out our related webinar, “How to Plan and Prepare for Online Fundraising Success- A Step-By-Step Guide”


What Attendees Said about This Webinar

“This webinar gave me many, many ideas on how to improve my online fundraising campaign and also provided many resources on how to improve my campaign's graphics and stories.”
Emily Hoel, RISE Colorado

“Very helpful and practical.” 
Stephanie May, Racine St. Catherine´s

“It was like drinking from a funnel. Very good info presented in a way I could understand.”
Emily Whalin, Kentucky Medical Association

“Great info on planning, implementation, & follow-up steps for organizations about to venture into social media campaigns.”

Debra Redden

“Julia was very interactive with us! I left the webinar with some new ideas and the courage to try a couple other ideas that I was previously unsure about.”
Kristen Lewis, Charleston Animal Society

About the Expert
Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops, webinars, and training to nonprofit professionals in organizations of all sizes. 
Using social media, email, blogging and online fundraising platforms, Julia has a long history of helping nonprofits find success online. After 10 years in the nonprofit sector as a one-woman development director and marketing shop, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA. She has been featured on Maximize Social Business,, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014

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