Recorded Webinar

How to Drive Auction Attendance, Donations, and Sponsorships through Email Marketing (Instant-Access Webinar Video)

Price: 59.00
Author: Sherry Truhlar
Duration: 90 Minutes
Course Level: Beginner
Year Created: 2017
CFRE Approved: 1.50 Points

Instant Access! Recorded Webinar Description

A Whopping 95% of the People Who Attended This Webinar Rated It As Great to Excellent!

If you want to get people -- guests, volunteers, staff -- excited about your auction fundraiser, the transformation starts with your laptop.

Donor surveys show that email is the best all-around marketing tool outside of a website. The return on investment from email campaigns is astoundingly high.

But many auction planners are confused as to how to organize an email event campaign that works. The email content, tone, frequency, and focus doesn’t compel donors to respond.

What are the best ways to get the word out?  How can you increase engagement from donors, guests, and volunteers? What are other nonprofits doing in their emails to boost attendance, donations, and sponsorship commitments? 

These questions and more will be answered in this Instant-Access Webinar Video 

You’ll learn: 

  • How to generate excitement about your auction through emails
  • Why you should be sending more emails than you think
  • How nonprofits are using emails creatively to increase attendance, donations, and sponsorships.
  • What makes a compelling subject line
  • Nine time-tested formulas for writing a great subject line
  • How to craft great copy
  • A headline analyzer tool that rates the quality of your subject lines
  • Metrics showing the impact on the fundraiser from successful email campaigns
  • Dozens of real-life email marketing messages used to promote auctions -- some which doubled attendance.
  • Differences between running a text-based campaign versus HTML-based campaigns

 BONUS  Materials Include:

  1. A-to-Z Topic Ideas (26 creative suggestions on what to promote)
  2. Foolproof subject lines (30+ examples)
  3. Webinar slides and recording

What Attendees Said about This Webinar:

"I'm always skeptical about webinars because I'm afraid the presenter will simply read from the slides; however that was not the case with Sherry's presentation.  She was very personable and engaging.  The slides were important and the material relevant but what was most valuable was Sherry's "insider tips" and advice.  It felt more like a private consultation rather than a webinar."

Whitney Houston, Dallas International School


"Sherry was a great presenter - knowledgeable, interactive and fun. I learned a lot."

Elizabeth Walker


Presented by Sherry Truhlar, CMP, BAS, CAI:  Sherry Truhlar is the voice for nonprofit auction success.  As founder of Red Apple Auctions, her company is devoted to empowering auction planners with education on how to do auctions the RIGHT way. 
 
Sherry’s advice has been covered by Florida’s Sun Sentinel, The Washington Post Magazine, Town & Country Magazine, and Northern Virginia Magazine. As an award-winning fundraising auctioneer and mentor to tens of thousands subscribers, she guides professionally-staffed and volunteer committees in how to properly stage auctions to achieve higher returns.