A Whopping 94% of the People Who Attended This Webinar Recording Rated It As Great to Excellent!
The most important part of your online fundraising campaign is your donation page. How effectively you convert prospects when they visit your donation page can spell success - or failure - for your online fundraising campaign. In fact, even a 1% increase in conversion rates can equal tens of thousands of dollars in additional donations!
Sadly, many nonprofits fail to maximize those magic moments when potential donors visit their donation page. Either they’re lacking an effective story, unknowingly turn donors off with barriers, or otherwise fail to convert donors when it matters most.
Nonprofit marketing expert, John Haydon will lead this webinar designed to help nonprofits raise more money by making their donation pages more awesome.
In this webinar recording, you will learn:
How to calculate your nonprofit’s donation page conversion rate
Evergreen and campaign fundraising pages: Key differences you need know
5 ways to make your donation page more visible on your website
Quick ways to make your donation page mobile friendly
How to create a fundraising narrative that grabs attention and wallets
How to use visuals to increase giving on your donation page
How to write copy that triggers fundraising chemicals: Cortisol & Oxytocin
The single most important word that correlates to increased giving.
5 sources of high-quality donation page visitors you’re probably ignoring
5 way to make new donors more likely to give again - and again
How to get started with A/B testing to increase your donation conversion rates
Free and low-cost tools to design beautiful landing pages that convert
This webinar recording also includes the following bonus items:
20 Examples of High-Converting Donation Pages (PDF download)
19 Steps to Creating a Donation Page That Converts (Checklist)
A Simple Resource Guide for Donation Landing Page Tools (PDF download)
The Webinar Slides
What Attendees Said about This Webinar Recording:
“John's recommendation to start with a piece of paper with section for "Notes" and "Actions" actually got me listening for specific actions I'll be able to take in the next two weeks to improve our donation pages (and the email/social posts that lead to them). I came away with five super-specific action items that I can put in my calendar and do right away. And once those are done, I can look at the rest of my notes and see what other gems I might tackle. Great way to get top value out of this webinar!”
A.B. Orlik, Lussier Community Education Center
“This webinar was phenomenal, and entirely too short - even at 1.5 hours. There was a ton of information packed into that time, and it provided tremendous guidance for ways we can improve what we're doing - and STOP doing what we shouldn't be doing!”
Barry Paschal, Goodwill
“This was by far the most useful fundraising webinar/seminar I've ever participated in!! I'll definitely be watching this one again and sharing with all of my colleagues. I have no doubt that this webinar paid for itself and will have a major impact on fundraising at my organization!”
Eleiah Sexton, Stimson
John Haydon is one of the most sought-after nonprofit digital marketing experts, with a sincere passion for changing the world. He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several others. John is also the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley) and is a regular contributor to the Huffington Post, Social Media Examiner, and Social Media Today.