In this free introduction to Email$ = Donor$! How to Use Facebook and Twitter to Grow Your List of Donors, nonprofit marketing expert John Haydon will discuss 6 steps to attract new supporters using Facebook and Twitter:
Step 1: Create a compelling offer that attracts supporters
Step 2: Setup your email marketing software
Step 3: Design your campaign landing pages
Step 4: Setup up Facebook and Twitter for better list building
Step 5: Create social media content to promote your offer
Step 6: Synchronize, schedule and promote social media posts
Additionally, supporters will get a deep-dive into Step 1: Creating a compelling offer that attracts supporters:
About John Haydon:
John Haydon is one of the most sought-after nonprofit digital marketing experts, who has helped hundreds of nonprofits achieve results with digital communications. He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several others.
John is also the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley) and is a regular contributor to the Huffington Post, Social Media Examiner, and Social Media Today. Blackbaud lists John’s blog as the #1 resource for marketers and fundraisers.