This instant-access webinar video is your guide to finding out what’s working and what’s not with your nonprofit's online work.
Regardless of your nonprofit’s mission, you need to have a presence online, from a simple one-page website to something more ambitious. You don’t need to be a technical person to decide how best to spend your organization’s time and money to get the best results online, and we will show you how to measure success (and failure) of your online work.
Google Analytics can get very complicated very quickly.
This webinar skips the confusing details and points you straight to the main questions you can answer with this powerful tool.
We’ll show you the insights you can expect from Google Analytics, and give you step-by-step instructions for a few powerful tweaks to your website and Google Analytics account in order to get these insights.
You will know the right questions to ask your team (or yourself, if you’re an executive director of one!) and how to get the right data to help you succeed in your nonprofit mission. You will have a clear framework for making decisions about your online work based on actual results, not wishful thinking about the flavor-of-the-moment technology.
In this 90 minute webinar you will learn:
- A very brief overview of Google analytics
Step 1: Track every page of your website
Step 2: Track your most important website visitors
Step 3: Track your online outreach
Step 4: Understanding the most useful Google Analytics Reports
This webinar is perfect for you if
The webinar includes the following support material
What Attendees Said about This Webinar
“This was a great webinar! I could follow along in our account and all of my questions were answered before I had to ask them. I feel like I have a much better understanding of Google Analytics now and will dig into the downloads to keep learning.”
Randi Kamp, Cincinnati-Hamilton County Community Action Agency
"Loved how much valuable information was covered in a short amount of time.”
Katie Veglio, Necat Network
“Before this webinar, I knew nothing about Google Analytics. After, I feel I have a nice start to getting comfortable with setting up tracking campaigns and seeing the activity on my website. The presenter was easy to understand and all my questions were answered.”
Marissa Wendolovske, AIM Services Inc.
“As an Analytics novice, I feel this webinar was a great jumping point to expand my knowledge!”
Sandy Abraham, American Brain Tumor Association
About your presenter:
Eric Squair helps clients make smarter decisions about their online work. One of his favourite ways to do this is by teaching people how to use the powerful website measurement tool Google Analytics.
He has over a decade of experience working at nonprofits and as an independent consultant with organizations such as Greenpeace, Amnesty International, and several political campaigns.
Currently, he offers workshops, coaching and consulting on web analytics to nonprofits and independent businesses. You can find Eric online at datahabits.com