YouTube Nonprofit Program

YouTube Nonprofit Program

youtube nonprofit program

Does your organization have a compelling story to tell? Do you want to connect with your supporters, volunteers, and donors but don’t have the funds to launch expensive outreach campaigns?

The YouTube Nonprofit program can help.

Video is a powerful way to show your organization’s impact and needs, and with a designated “Nonprofit” channel on YouTube, you can deliver your message to the world’s largest online video community.


The Nonprofit program is currently only available in the United States and the United Kingdom—choose from the list below to see the requirements for that country. We are continuing to expand the program, so please do check back to see if other countries have been added.

Program Benefits

Tips and Tricks

Program Requirements

Organizations applying for the Youtube Nonprofit program must meet the following criteria.

  • Organizations must be U.S.-based nonprofits with IRS 501(c)(3) tax status
  • May not be religious or political in nature
  • May not be focused primarily on lobbying for political or policy change
  • Commercial organizations, credit-counseling services, donation middleman services, fee-based organizations, universities, and nonprofit portals are not eligible for the program

If you’re an educational institution, you may want to apply for the YouTube EDU program.

Apply Now

Make sure you’re logged into your organization’s account before applying.

United States United Kingdom