Category: Nonprofit Marketing
Blog post by Erica Waasdorp I hope you were convinced from one of my earlier blogs that direct mail for nonprofits is still the most effective way to generate donations …
Segmentation is key for your nonprofits’ direct mail success. It will help you upgrade your communication, cultivate donor relationships and donations.
Direct Mail is one of the best ways to reach your donors this year-end giving season! Nonprofit expert Erica Waasdorp will teach you how in this blog post!
Blog Post by Julia Campbell The seasons are changing, summer is waning, fall is approaching and that can only mean one thing – year-end charitable giving season is about to …
Nonprofit direct mail is not dead, and we can prove it. Learn the evergreen benefits of direct mail from nonprofit expert Erica Waasdorp in this blog post.
Blog post by Erica Waasdorp What’s the number one question to answer when creating a direct mail appeal for your nonprofit? If you’ve answered, ‘who is going to be …
Blog Post by Julia Campbell What if Instagram Stories could help your nonprofit reach its’ audience? The social media struggle, especially for nonprofits and social causes, is real. Organic …
Blog post by Erica Waasdorp Do you ever wonder how your USPS direct mail gets to your donor’s mail box? And how you can use best practices to save …
Blog post by A.J. Steinberg It’s hard to believe, but some nonprofit professionals don’t really love hosting special nonprofit events. In fact, lots of folks seem downright ambivalent, at …
This is a post by Julia Campbell Instagram is growing rapidly, with 35 percent of adults now using the social media network. Yet, only a few nonprofits include Instagram in …
This is a guest post by Julia Campbell Welcome to the wonderful world of Facebook advertising! Facebook Ads for nonprofits, when created and launched strategically, can have powerful results …
This a guest blog post by John Hayden You’re probably winging it. You’re winging it if you take lots of action with social media and email marketing, but still …
This a guest blog post by Jeff Brooks A “donor newsletter” is a newsletter for and about donors. Its message: Your giving to our organization is making the world a …
This a guest blog post by Julia Campbell When looking for great online content to share with your target audience on your nonprofit’s social media channels, always think back …
This a guest blog post by Julia Campbell, originally posted on Wild Apricot’s Blog Having worked with hundreds of nonprofits over the years, I can tell you that the …
This is a Guest Blog Post by Tobi Johnson, originally posted in Wild Apricot’s Blog Does your digital member newsletter have low engagement? If so, you’re not alone. Creating …
This is a guest blog post by Julia Campbell Your nonprofit website is the most important tool in your fundraising, marketing, outreach, and communications toolbox – BY FAR. Think …
This is a guest blog post by Erica Waasdorp How long does it typically take to set up a monthly donor program? From soup to nuts. At a recent …
By John Haydon, Originally Posted Here. You know that engagement is important, but getting fans to comment on your Facebook updates can feel like an uphill battle. And it …
By Julia Campbell In my work with nonprofits, I often hear the same refrain about nonprofit marketing and communications: People are feeling very overwhelmed and stressed out by their …
Blog Post by Heather Stombaugh Strategies and tactics in fundraising may change, but print publications continue to be a critical resource in the nonprofit toolbox. According to Kivi Leroux …
Step 1 – Strategizing Our case study is about Save The Redwoods and their mission is to protect and restore Redwood forests. To help fulfill this mission, we wanted …
We’re big believers in the power of monthly donors. We have been managing monthly donor programs for decades and have seen the ongoing revenue it provides, especially in times …
You’ve seen them all over the interwebs. You run into them as you’re scrolling through your feed on Facebook, as you’re checking your Twitter updates, as you’re looking for …
