Category: Nonprofit Marketing
Blog post by Erica Waasdorp I hope you were convinced from one of my earlier blogs that direct mail for nonprofits is still the most effective way to generate donations …
The seasons are changing, summer is waning, fall is approaching and that can only mean one thing – year-end charitable giving season is about to descend upon us! For …
Blog post by Erica Waasdorp, Charity How to Presenter, Author, Blogger and Nonprofit Library Contributor I grew up with and in direct mail. I was fortunate to work at Reader’s …
Blog post by Erica Waasdorp What’s the number one question to answer when creating a direct mail appeal for your nonprofit? If you’ve answered, ‘who is going to be …
Blog Post by Julia Campbell What if Instagram Stories could help your nonprofit reach its’ audience? The social media struggle, especially for nonprofits and social causes, is real. Organic …
Blog post by Erica Waasdorp Do you ever wonder how your USPS direct mail gets to your donor’s mail box? And how you can use best practices to save …
Blog post by A.J. Steinberg It’s hard to believe, but some nonprofit professionals don’t really love hosting special nonprofit events. In fact, lots of folks seem downright ambivalent, at …
This is a post by Julia Campbell Instagram is growing rapidly, with 35 percent of adults now using the social media network. Yet, only a few nonprofits include Instagram in …
This is a guest post by Julia Campbell Welcome to the wonderful world of Facebook advertising! Facebook Ads for nonprofits, when created and launched strategically, can have powerful results …
This a guest blog post by John Hayden You’re probably winging it. You’re winging it if you take lots of action with social media and email marketing, but still …
This a guest blog post by Jeff Brooks A “donor newsletter” is a newsletter for and about donors. Its message: Your giving to our organization is making the world a …
This a guest blog post by Julia Campbell When looking for great online content to share with your target audience on your nonprofit’s social media channels, always think back …
This a guest blog post by Julia Campbell, originally posted on Wild Apricot’s Blog Having worked with hundreds of nonprofits over the years, I can tell you that the …
This is a Guest Blog Post by Tobi Johnson, originally posted in Wild Apricot’s Blog Does your digital member newsletter have low engagement? If so, you’re not alone. Creating …
This is a guest blog post by Julia Campbell Your nonprofit website is the most important tool in your fundraising, marketing, outreach, and communications toolbox – BY FAR. Think …
This is a guest blog post by Erica Waasdorp How long does it typically take to set up a monthly donor program? From soup to nuts. At a recent …
By John Haydon, Originally Posted Here. You know that engagement is important, but getting fans to comment on your Facebook updates can feel like an uphill battle. And it …
By Julia Campbell In my work with nonprofits, I often hear the same refrain about nonprofit marketing and communications: People are feeling very overwhelmed and stressed out by their …
Blog post by Erica Waasdorp Before I got ‘hooked’ on monthly giving, I was already a direct mail ‘aficionado’. Why? Because direct mail works. Because people respond to it. Because …
Blog Post by Heather Stombaugh Strategies and tactics in fundraising may change, but print publications continue to be a critical resource in the nonprofit toolbox. According to Kivi Leroux …
Step 1 – Strategizing Our case study is about Save The Redwoods and their mission is to protect and restore Redwood forests. To help fulfill this mission, we wanted …
By Kathie Kramer Ryan – Arroyo Fundraising As a fundraiser, you may hear about “donor cultivation” or “building relationships with your donors,” so you can raise more money – but …
We’re big believers in the power of monthly donors. We have been managing monthly donor programs for decades and have seen the ongoing revenue it provides, especially in times …
You’ve seen them all over the interwebs. You run into them as you’re scrolling through your feed on Facebook, as you’re checking your Twitter updates, as you’re looking for …
