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E-Mail Fundraising: Best Practices, Strategies, and Pitfalls to Avoid
While nonprofit organizations represent a wide range of missions and social causes at their heart, for most, their very survival depends upon the ability to effectively raise funds to keep those missions on track. This training video from nonprofit fundraising expert Michael Stein, offers nonprofits a solid overview of the strategies and best practices that they can use to get fundraising efforts off the ground even with very limited resources. Using Email as the foundation of this fundraising module, Michael offers a very detailed walk-through of the considerations, advantages and potential pitfalls fundraisers can use to create and run effective email fundraising campaigns. Features of this training include: • Exploring the benefits and advantages of online fundraising • 14 Best Practices for maximizing the effectiveness of email fundraising campaigns • 5 Pitfall email fundraisers should avoid • Using Constant Contact to create, send and measure email fundraising campaign success
E-Mail Fundraising: Best Practices, Strategies, and Pitfalls to Avoid
Synopsis: E-Mail Fundraising Best Practices
Runtime: 52 Minutes
Author: Michael Stein
Year Created: 2009
Category: Online Fundraising
Purchase Rights: Unlimited Viewing
Compatible with: Mac and PC online viewing:
Requirements: Internet connection
About Michael Stein Michael Stein is a writer and veteran nonprofit management consultant who works at the intersection of technology, communications, marketing, and fundraising. He is the author of three books and numerous articles about the online medium. He recently wrote about mobile phone activism in civil society for MobileActive.org. As a management consultant, he assists organizations with all aspects of Internet strategy, including fundraising, email messaging, email list growth, blogging, website content, online video, mobile phones, Google Analytics, and Facebook. Michael has provided strategic support to numerous organizations including The William J. Clinton Foundation, Planned Parenthood Federation of America, United Nations Food Program, The James Irvine Foundation, Animal Legal Defense Fund, and the ACLU of Northern California. Michael's opinion and analysis have been featured in numerous media, including The New York Times, The Chronicle of Philanthropy, National Public Radio, and Wired News.
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