Six Figure Cause Marketing - The Power of Pinups

This Webinar Is Presented by Joe Waters the Author of "Cause Marketing for Dummies" from Wiley Publishing.

A 2 Part Webinar that includes a copy of Cause Marketing for Dummies

Cause marketing pinups are one of the most lucrative ways to raise money from businesses.

A pinup, which is sometimes called a paper plaque, paper icon, scannable, or mobile, is sold in restaurants, department stores and any other place that has customers and a register. Most pinups are sold for between $1 and $5.  When the customer buys one, the donation is added to their bill. They usually sign their name to the pinup, which is then displayed somewhere in the business as a sign of customer support for the cause.

Some national nonprofits raise millions from pinups (e.g. Home improvement superstore Lowe’s raised $7 million for Muscular Dystrophy with pinups earlier this year.). But pinups just aren’t for the big boys. Local small nonprofits can raise tens of thousands, if not hundreds of thousands of dollars, with pinups.

With just one business partner in Boston, Joe has raised $1.6 million since 2004. That’s real money for a local nonprofit!

In addition to being lucrative, pinup programs are easy and affordable to execute...if you get the right advice.

This two-part webinar takes you from start to finish in creating and executing successful pinup programs. Joe has executed dozens of pinup programs and is ready to share all his shortcuts and best practices.

This two-part webinar is in depth and proven, includes tons of examples and comes with Joe’s Cause Marketing for Dummies to further your learning after the webinar. You also get one-hour of consulting with Joe (a.k.a. The Pinup King, as he’s known to cause marketing friends).

If you’re serious about raising money from businesses and think your nonprofit could benefit from raising an extra $50,000, $100,000, or $300,000 this is the program for you!

Joe Waters is the co-author of Cause Marketing for Dummies, the former Director of Cause Marketing at a Boston Hospital and the blogger behind the web’s #1 cause marketing blog, Selfishgiving.com.

Joe has created and executed dozens of pinup programs that have raised millions of dollars. You can join him in his success.

Praise from Past Participants

“I'm so glad I signed up for this program. I've already identified businesses in town that I'd like to partner with, and now I know how to approach them, and with what ideas.”

"Joe and Joanna [Joanna MacDonald is co-author of Cause Marketing for Dummies and a former 6FCM instructor] truly shared their lessons learned so that your cause marketing campaign can benefit from their experiences. And, best of all, they are both incredibly generous with their expertise and willing to take time to answer questions and give specific ideas and advice on individual campaigns - golden! The value of having a live webinar was evident as I was frantically scribbling ideas from other participants, as well."

"I really enjoyed the 6fcm course! It was concise, hands-on, informative and fun. The other participants were great at adding their best practices. The spirit of collaboration and generous willingness to help was apparent from the start and I have lots of notes for our next project. Plus, I know I can always come to back to Joe and Joanna with questions about fine tuning things to make them work best. I highly recommend this course and the presenters. They live and breathe this stuff so you can too."

"6FCM is a fantastic, affordable marketing program that I truly believe will help my organization more quickly reach our goals. The other great part of the program is that it really is just the tip of the iceberg, you can take this information and apply it to so much more. Thank you so much for the help you provided before the course and for all the help you will continue to provided through Selfish Giving and the numerous phone calls I will be making over the next few weeks as we start implementing the program."

*Please note this webinar is specifically about “Pinups” as a fundraising tool and focuses only on this topic. If you haven’t already done so you can take Joe’s webinar “Raising More Money with Event Sponsorships - A New Approach That Works!” as an introduction.

What You’ll Learn from This Live Interactive Webinar:

• What exactly is a pinup?
• Why are pinups the most lucrative way to raise money from businesses?
• What does my nonprofit need to have in place to be successful with pinups?
• What types of businesses are the best prospects for pinups?
• How do I get businesses to take my calls on this program?
• Yay! I have a meeting with a business. What do I do now?
• What are the keys to closing more pinup deals?
• I have a deal! How do I put my pinup program together?
• What should the design of my pinup look like?
• How should I work with my printer so I don’t waste time, money?
• How do I keep track of how many pinups are sold?
• How do I motivate frontline employees to push the program?
• How do I make a pinups an easy yes for shoppers?
• How do I measure the success of my program to keep my partner on board and to recruit new ones?

This Webinar Includes the Following Supporting Material:

• The supporting slides from the webinar.
• A copy of Joe’s best selling book Cause Marketing for Dummies.

Presented by Cause Marketing Expert Joe Waters Joe has been creating corporate partnerships and raising millions of dollars for nearly twenty years, most recently at New England’s largest safety-net hospital. Joe is also the blogger behind the web’s #1 cause marketing and sponsorship blog, Selfishgiving.com, which chronicles his insights on running a successful corporate partnership program on a shoestring budget. He’s the author of Cause Marketing for Dummies (August 2011) and QR Codes for Dummies, which will be released later this spring.

*Please note this webinar is specifically about "Pinups" as a fundraising tool and focuses only on this topic. If you haven't already done so you can take Joe's webinar "Raising More Money with Event Sponsorships - A New Approach That Works!" as an introduction.