AWESOME DECEMBER I: The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign (Recording)

December is coming. DECEMBER IS COMING! For many nonprofits, it’s THE biggest month for online donations. 

Are you ready? 

If you’re committed to raising more money online for this year-end fundraising season, then this training is for you. During this webinar recording, online fundraising expert Kerri Karvetski will take you step-by-step through a multi-channel, year-end online giving campaign, from thought to finish. 

NOTE: Your nonprofit should already have an online donation processing system and a good email marketing program to fully benefit from this training. 
  
Here’s what you’ll learn in this 90-minute premium webinar recording: 

• How to draft a year-end campaign brief - the blueprint for your strategy
• How to set a fundraising goal
• How to build a story arc
• How many emails to send, and when to send them
• How to optimize your email template, website, landing pages and confirmation emails
• How to integrate social networks into your campaign
• How to coordinate and schedule channels - email, website, social, direct mail
• How to measure the effectiveness of your campaign

Bonus Materials

1. Online Fundraising Campaign BRIEF Template to organize and coordinate the tactics of your online campaign (Word and PDF)
2. Online Fundraising Campaign REPORT Template to organize the analysis of your campaign (Word)
3. 50 Inspiring Nonprofits You Should Follow Right Now: Fundraising Edition

Presented by Kerri Karvetski, owner of Company K Media. Kerri helps nonprofits and social benefit companies communicate online. Strategist, campaigner, copywriter and trainer, Kerri helps clients such as Amnesty International USA and American Heart Association reach out to supporters in ways that deeply resonate. Nonprofit marketing agencies such as Red Engine Digital turn to her for online copy that is crisp, clear and compelling. Groups such as CharityHowTo call on her for practical, useful training in online communications and social media. 

Kerri is a youth soccer coach and an aspiring baker and vegetable gardener. She lives in the beautiful Hudson River Valley with her husband and two children.