Free! Top 10 Tips On Using Google Ad Grants Free Advertising (Recording)

  • Duration
    60 Minutes
  • Author
    Simon Choy
  • Course Level
    Beginner
  • Year Created
    2018

Price

FREE
charityhowto_approved
Free! Top 10 Tips On Using Google Ad Grants Free Advertising (Recording)
Recorded

Google Ad Grants gives nonprofits an astounding $10,000 per month in free advertising. Google Ad Grants expert Simon shares the top 10 tips from his 5 years of running Google free advertising campaigns for nonprofits. With these 10 important tips, you can make the most of your free ad funding to make the biggest impact for your nonprofit.

Viewers can expect to learn:

Top 10 tips on making your Google Ad Campaigns a success

Strategizing Google Ad campaigns

Budgeting campaigns inside Google AdWords

Setting up geographic targeting

Understanding ad position (bidding vs. quality score)

Using match-type keywords (broad, phrase, exact, and negative)

Using long-tail vs. short-tail keywords

Using the Google Keyword Planner tool

Using ad text variations

Testing ads using the Ad Preview & Diagnostic tool

Using Google Analytics & Conversion Goals

 

About Simon

Simon Choy, founder of ConnectAd, helps charities obtain and manage free advertising through Google Ad Grants. His expertise in the program has led to a 99% application success rate and he currently manages over $6 million in annual grant funding that generate more than 240 million ad views each year. He is also certified by Google as an online advertising expert and regularly teaches about Google Ad Grants for Nonprofits.

 

** DISCLAIMER: You must be a registered charitable organization with a website to be eligible for Google Grants. **

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