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FREEGoogle Ad Grants gives nonprofits an astounding $10,000 per month in free advertising. Google Ad Grants expert Simon shares the top 10 tips from his 5 years of running Google free advertising campaigns for nonprofits. With these 10 important tips, you can make the most of your free ad funding to make the biggest impact for your nonprofit.
Viewers can expect to learn:
Top 10 tips on making your Google Ad Campaigns a success
Strategizing Google Ad campaigns
Budgeting campaigns inside Google AdWords
Setting up geographic targeting
Understanding ad position (bidding vs. quality score)
Using match-type keywords (broad, phrase, exact, and negative)
Using long-tail vs. short-tail keywords
Using the Google Keyword Planner tool
Using ad text variations
Testing ads using the Ad Preview & Diagnostic tool
Using Google Analytics & Conversion Goals
About Simon
Simon Choy, founder of ConnectAd, helps charities obtain and manage free advertising through Google Ad Grants. His expertise in the program has led to a 99% application success rate and he currently manages over $6 million in annual grant funding that generate more than 240 million ad views each year. He is also certified by Google as an online advertising expert and regularly teaches about Google Ad Grants for Nonprofits.
** DISCLAIMER: You must be a registered charitable organization with a website to be eligible for Google Grants. **