The Marketing Savvy Behind Outrageously Profitable Silent Nonprofit Auctions (Recording)

  • Duration
    90 Minutes
  • Author
    N/A
  • Course Level
    Beginner
  • Year Created
    2018
  • CFRE Approved
    1.50 Points

Price

$49.99
charityhowto_approved
The Marketing Savvy Behind Outrageously Profitable Silent Nonprofit Auctions (Recording)
Recorded
Top Rated

Is your silent auction suffering? It’s one of the most abused areas of event fundraising, yet it offers hidden profitability ... with a little TLC from you.

A survey conducted a few years ago revealed that benefit auctions offered such reliable income that fewer than 1% of development directors would discontinue the event after launching it. That said, national averages of silent auction returns aren’t that strong ... a 50% -60% return is typical.

What if your returns could be pushed to 70%, 80% or higher? What if every attendee could be persuaded to donate an additional $20 they hadn’t intended to give? Incremental gains can often make a BIG difference in the bottom line of your event. 

Webinar Outline

During this 90-minute webinar recording overflowing with photos from profitable (and not-so-profitable) fundraising auctions, you’ll come to understand why your silent auction is soaring or sinking.
Dig out your sale numbers from last year because as this webinar rolls along, you’ll want to have last year’s results handy to immediately apply what you’re learning.

You’ll learn:

  • The foundation for running a high performing silent auction.
  • An easy way – and the best method – of analyzing your auction’s current performance so you have a baseline for growth. (This also serves as a handy metric to showcase on your resume!)  You’ll discover if your auction is under or over-performing in comparison to its peers, and unearth what your guests are clamoring to buy ... without surveying them.
  • How to take your newly acquired data and start planning your next auction to raise more money for substantially less work.  Learn how many items you need to offer in order to reach your financial goals.
  • How 8 corporate marketing tactics properly applied to your displays will inspire guests to bid higher.  By weaving buying psychology into your silent auction, you’ll have incremental gains of $100s to $1000s more.
  • What you shouldn’t spend any money or time doing.  One of these insights is fairly controversial, yet most nonprofits save thousands of dollars by halting this task.  Furthermore, its absence won’t impact your guest’s experience.  No one will miss it!

Enjoy these five BONUS materials with your webinar recording:

  1. A template to track your winning performance. (This is the statistic you’ll want to show your boss when it’s promotion time!)
  2. A checklist for the volunteer writing item descriptions. She’ll never again overlook a critical detail that guests want to know before bidding.
  3. An e-book (with photos!) showing displays done right. If you detest acrylic stands, you’ll find another option to love. If you love acrylic stands, you’ll get insights to make them more affordable.
  4. An e-book stuffed with easy but overlooked suggestions on improving your guest’s experience. This is divided into the typical guest (aged 35+) and the younger professional -- two completely different audiences with different needs.
  5. A revealing list sharing what’s wildly popular when it comes to gala themes.

What People Are Saying about This Webinar

"The Marketing Savvy Behind Outrageously Profitable Silent Nonprofit Auctions webinar was excellent with lots of fantastic ideas, thank you! We will use what we've learned, very valuable."

Ann Peterson
Scleroderma Foundation- Greater Chicago Chapter

"The Marketing Savvy Behind Outrageously Profitable Silent Nonprofit Auctions was great. This topic was extremely timely for us! So many great ideas to raise the quality of our already good silent auction. A great webinar. Thank you, thank you, thank you."

Karen Galvin
Ted E. Bear Hollow

"The Profitable Silent Nonprofit Auctions webinar information was awesome! Our nonprofit has no history of silent auctions, but tested the waters a bit with a few items at a fundraiser last year. As we attempt to grow this component, I truly appreciated the tips and advice offered. With a small staff, we have no time to waste. Thanks for pointing us in a good direction with tried and true suggestions."

Debbie Cook
Lutheran Schools Association

"I attended the CharityHowTo Webinar: "The Marketing Savvy Behind Outrageously Profitable Silent Nonprofit Auctions". It was interesting and sparked some new ideas about how to make our silent auctions more exciting and profitable for our non-profit agency. The presenter is fun to listen to and is an expert. Her supplemental materials are very informative. I recommend this webinar!

Verlaine Crawford
Director of Corporate Development
AIDS Services Foundation Orange County

"I was so glad to have joined "The Marketing Savvy Behind Outrageously Profitable Silent Nonprofit Auctions" webinar it was worth the money."

Kelly Godfrey
Grand St. Settlement

Presented by Sherry Truhlar, CMP, BAS, CAI: Sherry Truhlar, founder of Red Apple Auctions, is an auction educator and award-winning benefit auctioneer who works coast-to-coast, running about 50 auctions annually, and some raising over $1 million in a single night.  As an entertaining teacher, her popular “how to design your auction” webinars, DVDs, and reports are used by thousands of planners who want to procure big ticket items, simplify volunteer management, and properly run silent auctions, raffles, and Fund a Needs.  With an eye for details, she photographs best practices on everything related to auctions.  You’ll enjoy hearing the inside story of auction management, getting the truth about what works -- and why. 

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