1The Awesome Ask: How to Approach Your Donors for Gifts in a Way That's Comfortable and Effective! (Recording)

Course Level - Intermediate

Asking for charitable gifts requires you to build relationships with your donors over time and be able to ask them for gifts in a way that feels good-- both to them and to you.

In this nonprofit recorded webinar you will learn how to ask a donor for a gift in a way that strengthens the relationship and is most likely to result in just the right gift.

Brian Saber will show you how the best asks engage your donors in real and rewarding conversations that blend their interests with your request for funds.

During This Training Webinar You'll Learn How To:

• Follow a simple conversation structure that will make your asks work
• Make sure the donor does most of the talking
• Prepare a two-minute presentation
• Ask power questions to open up the conversation
• Respond to “yes,” “no,” and “maybe”
• Listen more and talk less

Before this session is over you'll know how to:

• Open the meeting effectively.
• Keep the conversation moving along smoothly.
• Engage your donor in discussion.
• Ask for a gift at the right moment and in the perfect way.
• Bring the meeting to a close with everyone on the same page.

Worksheets included:

1. Anxiety/Excitement Worksheet
2. 15-minute Case Presentation Exercise
3. Step-by-Step Asking Plan Worksheet
4. 10 Ways to Get Started Asking
5. Dealing with Asking Anxiety
6. 1-Hour Solicitation Exercise

BONUS: Each participant will receive Asking Matters “Inspire Your Board to Give” eBook as a bonus for attending this webinar.

Presented By Brian Saber, president of Asking Matters, has raised hundreds of millions of dollars over 25 years by personally soliciting thousands of donors, coming to understand the art of the ask in a way that few people do. Because of his remarkable experience in asking, Brian has been able to break down the process of asking to its fundamental components, making simple what for many seems daunting. He knows how to persist through his own anxieties, remembering again and again that his success as a fundraiser makes a corner of the world a better place.

Brian has worked in social service, education, and the arts, raising money for his alma mater, Brandeis University, Northwestern University Settlement, Open Hand Chicago, The Children’s Brain Tumor Foundation, and Hudson Guild, among others. He is currently a consultant to various organizations around the country and presents, trains, and writes on fundraising and the art of the ask.