How to Grow Your Email List with Facebook-Turn Facebook Fans into Email Subscribers

  • Duration
    90 Minutes
  • Author
    N/A
  • Course Level
    Intermediate
  • Year Created
    2018

Price

$79.00

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How to Grow Your Email List with Facebook-Turn Facebook Fans into Email Subscribers
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This webinar will show you a plan for growing your email list with Facebook. You will learn how to publish updates that invite fans to take that next step. You will learn how to use Facebook features like Facebook Graph and Audience Insights to find out out what your fans really want, and then use that data to create more effective acquisition campaigns.

This webinar will show you step-by-step:

  • How many of your email subscribers already use Facebook
  • Researching your fan base to discover the best acquisition strategies
  • Using pledges, petitions, freebies, sweepstakes, and more to grow your list
  • Setting up your email marketing software for new Facebook fans
  • Adding follow-up emails to cultivate new subscribers
  • Adding a “subscribe now” tab to your Facebook Page
  • Promoting your email acquisition campaign with Facebook posts
  • Promoting your email acquisition campaign with Facebook Ads
  • Getting your current subscribers to invite their friends to join your email list
  • Tracking and measuring list growth and list quality
  • Recommended Facebook apps for list building

Bonus Materials Included with This Webinar:

  1. List-building Campaign Checklist ( PDF)
  2. How to create a “subscribe” custom tab to your Facebook Page (video tutorial)
  3. How to create Facebook Ads to promote email acquisition campaigns (video tutorial)

About the Topic Expert: John Haydon is one of the most sought-after digital marketing experts for nonprofits and charities. He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several others. John is also the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley), and is a regular contributor to the Huffington Post, Social Media Examiner, npEngage, and the Razoo Foundation blog.

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