Email Newsletters for Nonprofits, Part II: Writing and Designing Great E-Newsletters (Recording)

  • Duration
    90 Minutes
  • Author
    N/A
  • Course Level
    Beginner
  • Year Created
    2018

Price

$10,000.00
charityhowto_approved
Email Newsletters for Nonprofits, Part II: Writing and Designing Great E-Newsletters (Recording)
Recorded

According to the 2014 Nonprofit Communications Trends Report, nonprofit communicators spend more time on creating email newsletter articles than any other type of content. And 59% of nonprofits send an email newsletter at least once a month.

And, honestly, a lot of those e-newsletters look and sound downright terrible.

Many nonprofit e-newsletters overwhelm readers with too much information, distract them away from what's most important, are hard to read (if not impossible on a mobile device) and leave them with more questions than answers.

During this webinar, you’ll learn how to give your e-newsletter a tactical makeover, including all the nitty-gritty best practices in e-newsletter copywriting and design. (Need help with your e-newsletter strategy, or why you are doing it in the first place and how it fits with your other communications? (See our companion Part I webinar on e-newsletter strategy.)

In this webinar, you’ll learn:

  • How to identify and fix common mistakes and how very small changes to certain elements of a newsletter can drastically improve its effectiveness.
  • How many different topics you should include in one newsletter
  • The importance of microcontent like subject lines and headlines and how to write great ones
  • How long your e-newsletter should be
  • What an e-newsletter should look like
  • How to get the most out of your images
  • How to ensure it works well on mobile devices and more.

Bonus! This webinar also includes these extra downloads:

  1. Checklist: 20 Email Newsletter Essentials
  2. Checklist: Where to Start with Your Email Newsletter Makeover
  3. Checklist: 20 Ways to Build Your Email List
  4. Checklist: Moving from a Print Newsletter to an Email Newsletter

This nonprofit webinar is presented by Kivi Leroux Miller, president of Nonprofit Marketing Guide.com and the author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause  and Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money. Through training, coaching, and consulting, she helps small nonprofits and small communications departments at big nonprofits make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes the top-ranked blog on nonprofit communications at NonprofitMarketingGuide.com. She also presents highly rated in-person workshops on a variety of nonprofit marketing topics around the country. After many years in the San Francisco Bay Area and Washington, DC, she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake.

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