Annual Report Basics: Written Annual Reports Donors Will Actually Read

  • Duration
    90 Minutes
  • Author
    N/A
  • Course Level
    Beginner
  • Year Created
    2018

Price

$89.99

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Annual Report Basics: Written Annual Reports Donors Will Actually Read
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Bonus: This webinar also includes a copy of Kivi Leroux Miller’s popular e-book, How to Create a Nonprofit Annual Report (a $37 value).

Webinar Description

Your donors want to see some results before they'll give again. And you know that producing an annual report is a nonprofit management best practice. But that doesn't mean you have to write and design a 20+ page tome. In fact, many donors say they'd prefer something much shorter, clearer, and more direct.

During the webinar, we'll cover the basics of good nonprofit annual reports, including what to emphasize and what to leave out.

We'll go over the critical differences between activities and accomplishments and cover the most frequently asked questions about common annual report sections like the letter from the director, the financial section, and donor lists - and whether you need them at all in your report.

But best of all, we'll talk about how to share your accomplishments in ways your supporters both understand and appreciate in short written formats that are easy to create and share both offline and online, including two and four-page print reports, oversized postcards, and online-only annual reports, including mini-sites.

Webinar Take-Aways

  • Where an annual report fits in your donor communications plan
  • The five things every annual report should include regardless of format
  • Answers to pesky questions like what you do with the list of donor names if you don’t do a long printed report, and when your annual report should be released
  • Samples and examples you can use to get started on your own report

Bonus: This webinar also includes a copy of Kivi Leroux Miller’s popular e-book, How to Create a Nonprofit Annual Report (a $37 value).

This nonprofit webinar is presented by Kivi Leroux Miller, president of Nonprofit Marketing Guide.com and the author of "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause"  and "Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money." Through training, coaching, and consulting, she helps small nonprofits and small communications departments at big nonprofits make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes the top-ranked blog on nonprofit communications at NonprofitMarketingGuide.com. She also presents highly rated in-person workshops on a variety of nonprofit marketing topics around the country. After many years in the San Francisco Bay Area and Washington, DC, she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake.

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